Digital Fuel to Take on the US with American Gambling Awards Nomination

Gaming industry digital marketing specialists, Digital Fuel Marketing, are proud to announce that they have been named as a finalist in the American Gambling Awards for the Service Provider of the Year Award, to be presented by Gambling.com.

Founded in 2013, Digital Fuel made their entrance into the American market in 2017, delivering campaigns for operators across gaming products. Since then, the agency has received licence application acceptances in New Jersey and, most recently, Pennsylvania, giving access to a whole host of new commercial agreements in the rapidly growing US gaming market, where the federal ban on sports betting was overturned last year.

The American Gambling Awards is the first award ceremony dedicated exclusively to the US market as well as the first dedicated exclusively to mobile (online) gambling. The awards are divided into 14 categories, 10 of which are commercial and 4 are public service categories. The 10 commercial awards will celebrate the outstanding work of the enterprises, companies and executives working to responsibly grow the regulated American online gambling market, including the new regulated sports betting market.

The Service Provider of the Year award will go to the industry service provider who has had the most meaningful impact in the online gambling space during the judging period. A nomination for Service Provider of the Year is a testament to the experience, hard work and quality results the team at Digital Fuel have been driving in the American market since launching operations there.

With the rapid development of the US sports betting market and Digital Fuel’s expanding reach in the country, the growing agency’s expert team are at the ready to collaborate with the many new operators entering the online space, while continuing their work delivering digital campaigns in other regulated global jurisdictions. .

Digital Fuel offer their US clients marketing strategy, content optimisation, media buying and customer lifetime management services, as well as affiliate marketing solutions.. Their reach spreads across the globe to offer clients round the clock support required for the delivery of real time campaign management, essential for the event led sports betting industry.

“Being announced as a finalist for the American Gambling Awards’ Service Provider of the Year award is extremely humbling and speaks volumes about just how much work our team have put in since starting up in the US. It has been an exciting year for Digital Fuel Marketing in America, with two new licence approvals in New Jersey and Pennsylvania, and now we get to join our peers in the US market to celebrate their success and recognise those fellow pioneers in this industry. We look forward to attending the awards in June and cheering on all those in the running,” says Founder and CEO at Digital Fuel Marketing, Toby Oddy.

About Digital Fuel Marketing:
Founded in 2013 by experienced wagering industry professional Toby Oddy, Digital Fuel Marketing was born out of a desire to offer global betting and gaming brands strategic and executional support across marketing functions. Now servicing operators across the UK, US and Australia, Digital Fuel Marketing continues to deliver high end player acquisition and user engagement strategies with a focus on a scalable ROI. www.digitalfuel.marketing