Playfulbet boosts exclusive partnership with Sport.es

Playfulbet, the free to play social gaming platform and Sport.es, Spain’s leading digital daily sports newspaper have resigned and increased their partnership deal.

Playfulbet now manages and supplies all editorial content for the sports betting section on the Sport.es website. Playfulbet’s editorial content is based on cross promotions for incentivised affiliate offers to sign up to sports betting platforms as well as incentives to sign up to Playfulbet.com. Latest results show that incentivised content conversions increased by 400%.

Playfulbet’s CEO Christian Khoury commented, “Sport.es is the perfect channel to communicate with sports consumers from our target age range of 18-35 year old males. Not only does it drive high converting traffic to the Playfulbet website but also to the third party betting platforms that we work with in an affiliate capacity. After a very successful year with Sport.es during 2018 both parties have agreed to increase Playfulbet’s editorial contributions for 2019, allowing us to deliver even more results for our advertisers.”

David Casanovas, Director General of Sports.es added, “Playfulbet know how to create quality targeted content to engage with our audience, that is why we chose to boost our partnership and have Playfulbet as the exclusive content partner for our sports betting section.”