Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Industry News

Sportitalia and Sportradar Announce Extension of OTT Partnership

Published

on

Sportitalia and Sportradar Announce Extension of OTT Partnership
Reading Time: 2 minutes

 

Sportitalia, one of Italy’s leading television outlets, and Sportradar, global provider of sports data intelligence, have announced an extended partnership that will see the broadcaster benefit from an enhanced content offering across four new channels from July 2019.

The two companies originally partnered in 2017, with Sportradar providing the streaming platform for Sportitalia’s 24/7 online site while also making selected content available on demand. That agreement now includes a more personalised content offering across all four channels in full HD quality, available on both www.sportitalia.com and on Smart TVs through HbbTV technology.

Users will be able to access the new channels free of charge, without a set-top box or subscription, via the red button on their remote control.

Sportitalia covers sports ranging from soccer and basketball through to futsal, handball and motorsport, with the broadcaster now able to offer specific sports news channels as well as channels dedicated to individual sports.

Sportradar’s market-leading OTT solution marries data and video to ensure broadcasters and other rightsholders benefit from an improved user experience as well as an increase in engagement and revenue opportunities. Clubs, leagues and federations that utilise Sportradar OTT, both currently and in the future, will also benefit from free-to-air exposure on Sportitalia.

Michele Criscitiello, Sportitalia CEO, said: “We’ve enjoyed significant success during the first two years of our relationship with Sportradar and, given their expertise in the OTT and audiovisual fields, we’re convinced that will continue following the expansion of our partnership.

“Our mission is to give sports fans in Italy exactly the content they want, when they want, and Sportradar’s flexible, customisable solution ensures we can continue to deliver that.”

Rainer Geier, Sportradar’s Managing Director, OTT, Digital Services and Advertising Solutions, said: “Having been in the OTT space for 15 years and counting, we know how crucial it is to constantly innovate and enhance our products and services.

“Our new and improved partnership with Sportitalia is a case in point, demonstrating how we want to keep offering our customers the best service on the market.

“Sportitalia’s continued faith and trust in our OTT platform is incredibly reassuring and reinforces our belief in the product we offer.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement

Trending (Top 7)

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.