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Social inclusion, integration, sharing: When a bookmaker ‘bets’ on the human factor

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Social inclusion, integration, sharing: When a bookmaker 'bets' on the human factor
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From diversity management to healthy lifestyles and careers tips, the international bookmaker SKS365 makes the Company Culture Book for employees in four countries available to everyone

 

No longer traditional regulations, codes and disciplinaries, not just company profiles or classical mission or vision descended from above and communicated to employees as a mantra. With the increase in professional skills and diversity, individual needs and the simultaneous development of the HR in Italy, attention is also growing on social and personal relationships in companies, on the quality of life of employees and – among the more recent trends – the common sharing of a corporate culture to be transmitted, even before the outside, to internal resources. A specific identity based on precise values and transparency at all levels.

Abroad, companies like Facebook, Netflix, Spotify or LinkedIn have translated this concept into a “manual”, a company culture book that is aimed primarily at employees, directly involved to become an active part of the company, embracing the philosophy while, for its part, the management itself is committed to enhancing the relationship not only in words, but also through economic bonuses, extra benefits and measures for balancing work and private life.

The Italian response has arrived in recent days from the world of betting, specifically from the SKS365 Group, an international bookmaker that has decided not only to create its own Company Culture Book, but to make it completely accessible to anyone: just visit the link https://sks365.com/employees-guide/.

The term ‘value’ in today’s society is mainly related to money or to the utility or importance of an object. However, if we look at the plural term ‘values’, a more interesting and profound meaning resides in it. Values are the set of beliefs that guides us in the right direction regarding our daily actions and relationships with other people. As a result they represent a useful and valuable tool – explained the SKS365 Chief People Officer, Brian Dean – Making visible to all the fundamental values of SKS365 helps to spread not only a better understanding of the company, but also a better understanding of the actions SKS365 undertakes in its business.”

It’s a new initiative for italian context, where SKS365 works to keep itself at the top of the reference market and, at the same time, stand out as one of the best workplace with the ability to attract the excellence of the technology, financial and IT sector. The Group currently has over 500 internal employees in the three offices: Serbia, Malta, and Italy (Rome). 16 nationalities live together under the one roof of a reality that, according to the Company Culture Book, is against all forms of discrimination regarding age, gender, sexual or religious orientation, ethnicity or nationality and disability.

“The fundamental values contained in the Employee’s Guide are the virtues linked to our identity, they reflect who we are. This means that they are implicit and translate into the daily conduct of our employees. Furthermore, our Company Culture Book is a perfect business card to attract talented potential candidates to the labor market ”– concluded Brian Dean.

Alongside the policies of integration and enhancement of diversity, a training, updating and professional growth program to allow each employee to advance within the company; greater importance to the achievement of objectives – and relative rewards for individual or team – rather than time spent in the office; a health insurance plan but, above all, continuous encouragement to the cultivation of personal passions and to personal fulfillment even far from PCs and desks.

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ICE Barcelona to deliver razor-sharp focus on LatAm and evolving Brazilian Market

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January’s first edition of ICE Barcelona will feature a programme of content, discussions and C-suite networking curated specifically to meet the needs of the new regulated market in Brazil and the broader opportunities which exist in Latin America.

Living up to its reputation for being the business-to-business event which is at the forefront of industry developments across both regulation and emerging technologies ICE 2025 will feature a three day program which is dedicated to all aspects of the market in Brazil including regulation, compliance and the adoption of new technologies including the use of biometric recognition in relation to age verification and consumer protection.

Announcing the program and confirming ICE Barcelona’s role as the meeting place for international decision-makers and stakeholders, Clarion Gaming Managing Director Stuart Hunter said: “ICE was recently described in trade media as being the most important gaming event on the ‘planet’ and I believe that the show will live-up to that accolade when we welcome the world industry to our new Barcelona home in January.

“Some industry events place a strong emphasis on the past but for ICE our focus is unashamedly on the future. To this end we have been working closely with colleagues and stakeholders in Latin America to ensure that ICE is on the front foot bringing together the lawmakers, regulatory bodies, thought leaders, operators, innovators and technology providers all of whom have an important role to play in developing the market infrastructure.”

He added: “The importance of LatAm will be evident from the very start of ICE Barcelona when Vicente Fox, the former President of Mexicoheadlines the World Regulatory Briefing taking place Monday 20 January when he will address the topic of ‘Regulation and Revitalisation’ and the requirements needed to balance economic growth with community protection.

“A critic of the populist movements sweeping the region, he will outline his business-centric approach to the development of Mexico, and why he favours casinos as a tax benefit to reduce Mexico’s dependence on unpredictable oil income, and for heling to grow the local tourism industry. The keynote reflects the importance of Latin America as a leading voice in the global gambling industry and represents a major coup for ICE Barcelona.”

“The following day we will be staging a seminar which will cover the very latest business-critical information on the market in Brazil which will be supplemented by sessions focussed on Latin America. On the closing day the LatAm sessions will address the key issue of responsible gambling including the ground-breaking use of biometrics which will be of huge interest to regulators and operators from throughout the world.”

He concluded: “In all of the extensive research that we undertake in order to identify the most important issues impacting the business Brazil and Latin America consistently top the list. By attending ICE Barcelona gaming industry professionals will be able to connect with the main players, learn everything they need to know about doing business in Latin America and find the right organisations to collaborate with. For anyone with an interest in Latin America and in particular the Brazilian iGaming market ICE Barcelona is undoubtedly the place to be.”

For more information on the world’s greatest gathering of gaming professionals and to register: icegaming.com

 

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FDJ Announces its First Bond Issue

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La Française des Jeux (FDJ), one of Europe’s leading betting and gaming operators, will meet investors over the next days with a view to launching its first bond issue, subject to market conditions.

FDJ recall that, on 7 November, Moody’s assigned the Group a long-term credit rating of Baa1 – stable outlook.

With a total value of €1.5 billion, in 3 tranches with maturity of 6, 9 and 12 years, the bond issue would be used to refinance most of the €2 billion bridging loan, drawn on 7 October to finance the acquisition of Kindred shares for nearly €2.5 billion. The bonds will be listed on the Euronext regulated market in Paris.

Furthermore, FDJ is finalising a €400 million syndicated loan with top-tier French and international banks, which will be repaid over 5 years. This financing is also intended to repay the bridging loan which will be settled with Group’s cash.

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CT Interactive Shortlisted in Two Categories at BEGE Awards 2024

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CT Interactive has announced that it was shortlisted in two categories for the upcoming prestigious BEGE Awards 2024. The company has been recognised for its exceptional contributions to the online gaming industry by being among the finalists for Online Game of the Year for the innovative and engaging game Doctor Winstein Buy Bonus and Online Provider of the Year.

The BEGE Awards, which celebrate excellence and innovation in the gaming and entertainment industry, will be held on November 27, 2024, at the Club Black & White in the Grand Hotel Millennium, Sofia.

This year’s nominations reflect CT Interactive’s dedication to creating top-tier gaming experiences and its continuous efforts to push boundaries in the online gaming world.

“Being recognised in these two categories is a testament to the hard work and creativity of our entire team. We are thrilled to be among the industry’s finest at the BEGE Awards once again,” said Monika Zlateva, CCO at CT Interactive.

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