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Soft2Bet strengthens its gaming portfolio with Greentube

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Soft2Bet strengthens its gaming portfolio with Greentube
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Soft2Bet network of brands continues to expand by adding games from leading industry provider Greentube.

The emerging leader of the online gambling business Soft2Bet has recently partnered up with Greentube, the NOVOMATIC Interactive division – a leading full-service provider in the iGaming industry.

Soft2Bet brands are known for their unique design, look and feel as well as for the broad variety of games clients can choose from. Although considered a relatively new company on the market, Soft2Bet can boast a portfolio of brands that is rich with games. Players literally have thousands of entertainment choices made up of titles from trusted, well-known software providers and in a matter of weeks they will also be able to find Greentube games on many Soft2Bet brands. This partnership is key in the development and strategic expansion goals of the company, which put Soft2Bet on the track to become a major player on the worldwide online casino scene.

As an integral division in one of the biggest global gaming technology companies, NOVOMATIC, Greentube has an amazing reputation for offering enjoyable games with state of the art graphics and sleek design. Their portfolio consists of slots, table, video poker, and video bingo games. This new partnership is also a crucial one for Greentube, as Soft2Bet will allow the company to offer their games on more operators reaching new markets and a larger audience.

Daniel Lechner, Greentube Head of Sales commented: “We are very much looking forward to a successful partnership with Soft2Bet as the company allows us to further establish our market presence in the Nordics. In addition, we believe after the initial integration we will also be able to extend into more markets with the Soft2Bet team, kicking goals at every step of the way.”

“To offer clients ground-breaking games from such a first-rate partner is a great step in the right direction for Soft2Bet and everybody from the team is super excited.” Teodora Breskovska, Head of Casino at Soft2Bet, who was in the core team signing the deal, continued: “This is a very exciting time for Soft2bet. We are on the brink of expanding our reach and launching websites across multiple regulated jurisdictions and we consider Greentube to be a fundamental partner in this venture. We have passed a huge milestone for our company’s growth with the release of our first brand under MGA – LightCasino, where Greentube games will constitute an essential part of the portfolio.”

 

About Soft2Bet:
Founded in 2016 by a few passionate industry veterans, Soft2Bet is developing at a very fast pace. The multi-brand company is gradually making its steps on the path of becoming a tier one online casino provider in Europe by offering products that stand out from the rest in the flooded market with their top-quality execution and unique feel.

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LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy

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LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.

The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.

Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.

“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.

“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”

The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.

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Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead

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Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.

With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.

Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.

“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.

With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.

“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.

According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.

“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.

Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.

“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.

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Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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