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Cryptocurrency

Sportsbet.io lands headline Watford F.C. shirt sponsorship

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Sportsbet.io lands headline Watford F.C. shirt sponsorship
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Disruptive sports betting brand Sportsbet.io has agreed a deal to become the Main Club Partner of Premier League team Watford F.C. after securing a landmark agreement with the 2019 FA Cup finalists.

The deal, the likes of which have never been seen before in the cryptocurrency sportsbook world, will see the Sportsbet.io’s logo appear on the front of Watford shirts for the next three years.

Sportsbet.io branding will also feature at Watford’s home ground of Vicarage Road from the start of the new Premier League season, which kicks off on August 10 against Brighton and Hove Albion.

The announcement comes as Sportsbet.io recently celebrated its third birthday, and marks a major step up in its marketing activity. Earlier this month, Sportsbet.io sponsored the CONIFA European Football Cup, which was won in dramatic fashion by South Ossetia.

A video created by the leading online sportsbook called ‘Know No Borders’ has been released celebrating the partnership, Sportsbet.io has also kicked off the first special promo to celebrate the big news.

Justin Le Brocque, Head of Sportsbook Marketing at Sportsbet.io, said: “The Premier League is the most watched sports league in the world, so we are absolutely delighted to announce a major sponsorship deal with one of its most celebrated teams.

“Like Watford, Sportsbet.io knows no borders in its efforts to bring fun, fast and fair entertainment and excellence to a truly global audience. We are both looking to disrupt more established competitors and need to be creative in the way we approach this challenge.

“We share the club’s desire to combine passion and innovation to reach the top, and we look forward to doing everything we can to support Watford next season and beyond.”

Spencer Field, Global Strategy & Partnerships Director of Watford FC, said “This is an important year for the club as we aim to improve on a fantastic season both on and off the pitch in 2018/19.

“Our desire to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way is fully supported by Sportsbet.io. We are thrilled to have found a partner that matches our ethos by looking to disrupt the betting industry and offer their customers a fun, fast and fair experience.”

The partnership, the largest in Watford’s history, will see Sportsbet.io’s branding across Watford FC’s home, away and goalkeeping shirts, as well as training kit for both men’s and ladies’ team.

This historic deal was negotiated and concluded by Samson Sport Consultancy and Kalus Kenny Intelex.

Operated by the Coingaming Group, Sportsbet.io has quickly established itself as one of the most disruptive sports betting brands in the world, offering players a world-class experience and the ability to bet on sports with both traditional local currencies and cryptocurrencies.

Watford F.C. enjoyed a successful 2018/19 under manager Javi Gracia, finishing 11th in the league and reaching the final of the FA Cup.

 

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Cryptocurrency

SOFTSWISS Survey Q3’24: 58% Cite Crypto as Key Driver in New Markets

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SOFTSWISS, a tech company and pioneer in crypto gaming with over 15 years of experience, conducted a survey revealing that the majority view crypto as a key driver for growth in new markets. Experts also  analysed this year’s crypto bets to share the latest insights.

Bitcoin recently reached a historic high, getting closer to 90,000 euro per coin. However, during the third quarter of 2024, it faced its sharpest drop in several years. SOFTSWISS experts examine how these market shifts have influenced iGaming performance in the quarterly ‘State of Crypto’ analytics.

A Quarter of the World’s Population Engages in iGaming 

Global iGaming statistics indicate that approximately 26% of the world’s population were ever engaged in iGaming. By 2028, the iGaming market is projected to reach 243.2 million users, with a market volume nearing 130 billion euro, a substantial portion of which is expected to involve cryptocurrency. 

SOFTSWISS data shows that during the 9 months of 2024, the Total Bet Sum, including both fiat and crypto, increased by 43.1% compared to the same period of 2023. Simultaneously, the Total Bet Count showed even more impressive growth, surpassing 44.5%.

An in-depth comparison analysis since 2022 demonstrates fiat bets are rising much more rapidly than crypto. A comparison between the first nine months of 2024 and the same period of the previous year revealed that the Fiat Bet Sum achieved a 50.4% boost. The conservative approach toward payment methods has resulted in Crypto Bet Sum growing at a slower pace compared to fiat and has led to a modest 4-percentage-points (p.p.) decline in the crypto share in 2024.

 

[1] Based on data from ongoing projects[

Potential of Crypto in iGaming 2025

According to the SOFTSWISS iGaming Trends 2025 Report, cryptocurrency is set to remain one of the preferred payment methods within the sector. Based on the company’s survey, 58% of respondents identified crypto as the primary driver of growth in new markets, underscoring its essential role in shaping the industry’s future.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, reflects on the possibilities of crypto: “Integrating crypto payments allows iGaming businesses to operate globally, delivering greater speed and convenience. With iGaming’s naturally borderless reach, this expands platforms’ access to a wider international audience, boosting their global growth potential.”

“What is more, crypto transaction fees can be almost three times lower compared to traditional fiat gateways, allowing iGaming businesses to save on processing costs and reinvest that capital”, adds Max Krupyshev, CEO of CryptoProcessing by CoinsPaid.

SOFTSWISS data confirms stable interest in crypto. In the first nine months of 2024, the Crypto Bet Sum increased by 15.2% compared to the same period the previous year. A long-term quarter-by-quarter analysis reveals a consistent growth pattern, though the third quarter of 2024 saw a 9 p.p. decline from the previous quarter. The drop aligns with the decline in the exchange rates of major cryptocurrencies, including Bitcoin, Litecoin, and Ethereum, which occurred in the third quarter.

Meanwhile, the Crypto Bet Count rose by 16.2% in Q3 2024, indicating stable interest in crypto gaming. This combination reveals that while engagement in crypto betting remains steady, the total wagered sum is closely correlated to fluctuations in cryptocurrency exchange rates.

Altcoins Share Growth

The top five most popular cryptos in iGaming have remained stable over the years, with some shifts in the ranking order. Bitcoin, Ethereum, Litecoin, Tether, and Dogecoin are the most popular among crypto players. While altcoins accounted for only 25.1% of bets over the first nine months of last year, their share increased significantly to over 47% during the same period in 2024.

 

Bitcoin’s share dropped by 22 p.p. during the nine months of 2024 compared to the same period of 2023. At the same time, Tether and Litecoin saw the most impressive share growth, with over 8 p.p. and 7.8 p.p., respectively. Ethereum strengthened by 4.9 p.p.

Another impactful trend reveals some casinos, like Rollbit and Shuffle, utilise their own iGaming tokens to boost player engagement. Tokens designed specifically for gaming offer enhanced compatibility across platforms, lower volatility, and exclusive perks for users. Crypto drives the development of new payment methods and business growth.

Vitali Matsukevich summarises: “Crypto offers iGaming operators key advantages beyond lower costs and global reach. Blockchain enhances safety and fairness through transparency and traceability, with each transaction and game result permanently recorded and tamper-proof. Partnering with trusted crypto experts allows operators to harness these benefits, positioning themselves for growth and effectively navigating market shifts.”

The new SOFTSWISS iGaming Trends 2025 Report offers more insights about crypto in the ever-evolving iGaming sector. The visionary report is free to download via the link.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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Cryptocurrency

Rainbet Launches New Crypto Casino for Both New and Experienced Players

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Rainbet is excited to announce the launch of its new online crypto casino that has been expertly designed to cater to both new and experienced players. With a range of new and exciting casino games and classics, such as online slots, roulette, and blackjack, Rainbet provides an unforgettable betting experience.

Crypto casinos are online platforms where players can place bets with cryptocurrencies like Bitcoin and Ethereum. Unlike regular casinos, online crypto casinos offer instant transactions that are much faster than conventional banking methods. Rainbet uses blockchain technology to guarantee the highest security for its players and, through its combination of speed, diverse game catalog, and reliable transactions, delivers an engaging gaming platform.

With a commitment to offering the best user experience, Rainbet ensures safe online practices and a fair and transparent gaming experience for all its players. “Rainbet is a safe and legitimate platform, with games created using a provably fair system,” said a spokesperson for the online casino. “This ensures that all games are fair and transparent, reinforcing player trust and confidence in the platform.”

Whether players are searching for classic casino games, such as online slots, blackjack, baccarat, and roulette, or are interested in eSports and live sports betting, Rainbet offers a diverse selection of the latest games with industry-leading technology and graphics.

Rainbet provides a comprehensive gambling experience that places a focus on fairness and legitimacy by adhering to rigorous standards and using advanced technology. This approach is highlighted in the online casinos’ easy and hassle-free deposits that enable players to confidently deposit real money to receive Rainbet currency, as well as the platform’s seamless and secure withdrawals.

Additionally, the crypto casino boasts an extensive array of online promotions and bonuses that are available across the platform’s most popular games. Rainbet also has a weekly 10% rakeback, which rewards players by returning part of their losses, reducing losses, and extending playtime.

“Compared to online Bitcoin casinos, Rainbet has more to offer, such as more games and exclusive promotions to make gambling more exciting. With daily, weekly, and monthly bonuses, players always have something extra to look forward to. These promotions, combined with an easy-to-navigate interface and a wide range of games, make Rainbet a top choice for crypto gamblers,” furthered a spokesperson for Rainbet.

Rainbet invites both new and experienced players to visit its website today to view its full catalog of games and the latest promotions.

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Cryptocurrency

Kyrrex to host online panel discussion on MiCA and the future of crypto in Europe

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Kyrrex to host online panel discussion on MiCA and the future of crypto in Europe
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As the European crypto community prepares for the implementation of the MiCA, Kyrrex is organizing an online X panel to discuss the potential impact and future trajectory of the industry under this new regulatory framework.

The panel “Is MiCA that Bad? The Future of Crypto in Europe,” will take place on November 14, 2024, at 12:00 CET on X Spaces.

This event aims to offer an in-depth examination of the challenges and opportunities that MiCA presents, drawing on the expertise of industry leaders and stakeholders.

Key speakers for the discussion include Mike Romanenko and Kevin Plumpton from Kyrrex,

Tomer Warschauer Nuni from Kima Network, Andrea Zapparoli Manzoni from H4ckManac, Thanos Tsavlis from Cyberscope, and Anoop Nannra from Trugard Labs. Their insights will help attendees understand how MiCA may reshape the crypto landscape and what this means for different segments of the market.

“As MiCA ushers in a new regulatory era for the crypto industry, open discussions are crucial for navigating this transition effectively. By bringing together voices from various sectors, we aim to foster a deeper understanding and proactive approach to the opportunities and challenges ahead,” said Mike Romanenko, CVO & co-founder of Kyrrex. “Engaging in conversations like these helps ensure that the community is informed and prepared for the future of crypto in Europe.”

The panel will be structured to encourage interaction and participation, allowing attendees to submit questions and engage in a discussion with the panel. Topics are expected to include compliance, innovation, and strategies for navigating the evolving regulatory environment.

This event offers professionals, enthusiasts, and stakeholders an opportunity to gain a clearer perspective on what lies ahead as MiCA begins to take effect. It will also provide a space for dialogue and knowledge-sharing, fostering a greater understanding of the potential impacts on the crypto sector in Europe.

Panel “Is MiCA that Bad? The Future of Crypto in Europe” details:

  • Date: November 14, 2024
  • Time: 12:00 CET
  • Platform: X Spaces
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