VBET joins Arsenal as official partner

Arsenal Football Club welcomed VBET as its Official Betting and Gaming Partner announcing a three-year deal.

VBET is the B2C brand from BetConstruct who provide their award-winning software to some of the most popular brands in the gaming industry. The partnership will see VBET bring their innovative approach directly to Arsenal fans in the stadium and worldwide with Ray Parlour fronting the campaign and marking the next step in VBET’s global expansion.

Vigen Badalyan, VBET’s CEO and Founder, said, “We’re great admirers of Arsenal’s tradition and partnership with VBET is a key part of the long-term strategy. VBET is powered by BetConstruct, a business we created 16 years ago in Armenia and it has become a leading supplier of igaming technology. By building our own software and doing everything in-house we can offer VBET customers an innovative, easy and safe experience that has responsible gambling at the heart of the brand. We look forward to engaging with passionate Arsenal fans around the world.”

Arsenal Commercial Director, Peter Silverstone, said, “We are delighted to welcome VBET into our family of official partners. Innovation is a key part of what drives us at Arsenal, so we are excited to partner with such a forward-thinking, global brand.”

“We look forward to working with them to create unrivalled content and provide exclusive offers that we know our supporters will enjoy.”

Ray Parlour will front the campaign as a new VBET Ambassador which will feature bespoke campaigns for the fans to enjoy. The partnership will see VBET’s distinctive ‘v-sign’ logo used throughout the stadium and across Arsenal’s digital platforms.