Industry News
Betsoft wins Innovation in RNG Casino Software at EGR B2B Awards 2019
Pioneering supplier beats competitors to claim major casino accolade at prestigious industry awards – judges praise “game-changing” Max Quest: Wrath of Ra
Leading casino content developer Betsoft Gaming has beaten a host of big-name competitors to win Innovation in RNG Casino Software at the EGR B2B Awards 2019, the gaming industry’s most prestigious event of the year.
The industry accolade marks the first EGR Award for the ground-breaking casino content supplier with the judges praising Betsoft for its game-changing products launched in the last 12 months.
The panel highlighted Betsoft’s revolutionary release, Max Quest: Wrath of Ra, an action packed real-money product that has transformed RNG gaming, replacing the reels and symbols of traditional slots with an interactive, multi-player shoot’em up experience.
Putting players in the shoes of a team of treasure hunters, they must aim and shoot a barrage of ancient mummified monsters and insects, and in doing so, can win huge, randomly generated payouts creating a unique slot product that converges social and video gaming with online casino.
Max Quest has been received to huge acclaim from Betsoft’s partners with operators calling it “game-changing”, “stunning” and “transformative”.
Betsoft’s first EGR Award comes hot on the heels of the company being named Best Online Gambling Game Developer at the Corporate Vision magazine Media Innovator Awards earlier this month, as well as Best B2B Digital Product Solution at the G2E Asia Awards.
The cutting-edge provider will showcase its game-changing content including its brand-new title Gold Canyon and latest release Spinfinity Man on stand number M-14 at iGB Live! between July 16th and 19th.
Annamaria Anastasi, Marketing Director, Betsoft Gaming, said: “To say we’re thrilled would be a huge understatement. This is an amazing achievement for us and we are extremely happy to see that the industry has recognised the innovation that went into the development of Max Quest.
“The Betsoft team worked tirelessly for many months to develop and launch Max Quest and they have delivered a game changing concept to a market that is seeking fresh propositions for its players. We have some of the most talented people here and this award is for them.”
Industry News
Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising
The Dutch mental health service is calling for a total ban on online gambling advertisements in the Netherlands.
Although a ban on untargeted gambling advertisements and a ban on the use of role models has been in effect since 2023, a recent research by KRO-NCRV’s Pointer shows that (illegal) gambling companies and sports tipster platforms are still enticing young people via social media such as TikTok and Snapchat.
By using influencers and terms like “free money”, they try to attract a young audience and thus lower the threshold to start gambling. This concerns both legal online casinos and online casinos that do not have a license in the Netherlands. The Gaming Authority has started an investigation based on Pointer’s findings.
Pointer’s research shows that part of the gambling industry deliberately targets young people who are often susceptible to promises such as “fast money” and the influence of role models. Ruth Peetoom, chair of the Dutch mental health service, compares this approach to that of the tobacco industry, where similar marketing strategies were used to get young people to smoke.
Despite the existing advertising ban, gambling companies continue to explore the boundaries of the law, according to Peetoom. The Dutch mental health and addiction care associations in the Netherlands therefore push for a total ban on online gambling advertising and stricter rules for the duty of care of gambling providers.
With the call for a total ban, the Dutch mental health care sector hopes to prevent further normalisation of gambling behaviour among young people and to protect them from the temptation and consequences of online gambling.
Compliance Updates
UKGC: Market impact data on gambling behaviour – operator data to Oct 2024
The Gambling Commission has published further data on the gambling industry in Great Britain.
This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.
Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.
This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.
The latest operator data shows:
- online total Gross Gambling Yield (GGY) in Q2 (July to September) was £1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
- real event betting GGY increased by 6 percent YoY to £453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
- slots GGY increased 16 percent to £680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
- the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from £4.20 to £4.13 in the equivalent timeframe
- LBO GGY decreased by 1 percent to £533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.
Industry News
Petra Maria Poola Joins Xace as Group Commercial Director
Xace has announced that Petra Maria Poola has joined the company as Group Commercial Director.
Petra brings a wealth of experience from the iGaming industry having formerly held roles at several iGaming companies such as Yolo, Relax Gaming and SiGMA. She will lead the commercial growth of Xace and its group companies, including crypto and iGaming focused xda.io, helping to drive strategic initiatives across banking, fintech and iGaming solutions.
In her new role, she will mainly oversee the growth of the group’s sales, marketing and account management functions, ensuring a cohesive strategy that supports Xace’s ambitious expansion plans.
“I am incredibly excited to start this new chapter with Xace, and work alongside such a talented team and management. Transitioning into the fintech space, while still connected to iGaming, presents an exciting opportunity for growth and learning. I’m looking forward to applying my expertise to help Xace and its group companies achieve new heights commercially, while gaining deeper insights into the fast-evolving world of fintech,” said Petra Maria Poola.
Reuben Abel, CEO of Xace, said: “Petra’s extensive background in the iGaming sector, combined with her commercial acumen, makes her a valuable addition to the Xace team. She will play a crucial role in expanding Xace’s market presence and enhancing its suite of services tailored to the specific needs of the iGaming and fintech industries.”
-
Asia5 days ago
Skillhub Online Games Federation forges strategic partnership with IESF to bring International Esports Championships to India
-
Asia4 days ago
Red Bull M.E.O. returns in 2024 to India: BGMI qualifiers lead to thrilling LAN National Finals in Chennai
-
Latest News5 days ago
TRUMO LAUNCHES INSTANT OPEN BANKING PAYMENTS FOR FINNISH IGAMING REFORMS
-
Industry News5 days ago
International Accolade for Campaign from the Danish Gambling Authority
-
Asia4 days ago
GG.BET is inviting BLAST Premier: World Final attendees to the GG.BOOTH to take part in some fun activities
-
Asia5 days ago
DreamHack India 2024: A complete guide to the esports tournaments with INR 45+ lakh prize pool on the line
-
Asia3 days ago
NODWIN Gaming partners with Japanese gaming company KONAMI for ‘eFootball Diwali Showdown’
-
Industry News5 days ago
Betsson Group Triumphs at the EGR Operator Awards 2024, Securing Five Major Wins