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Betinvest offers transparency and control with new Agent Management System for the Asian market

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Betinvest offers transparency and control with new Agent Management System for the Asian market
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After detailed conversations and constructive feedback from its partners in Asia, Betinvest has launched an Agent Management System to empower bookmakers with the tools to easily manage and monitor the performance of its agents.

Betinvest has launched an Agent Management System for the Asian market and other markets which use the same operational model, providing transparency and control to bookmakers and enabling them to better manage and monitor agent performance.

Indeed, after long conversations with local operators in Macau at G2E Asia, Betinvest has incorporated innovative improvements into the traditional betting agent management model, supported by the solutions provider’s strong IT team to ensure the system remains flexible and up-to-date with clients’ needs.

“This system will bring transparency and control to bookmakers – both to those with an existing agent network and to those who are interested in running a betting business with the help of an agent scheme,” explained VP of business development, Valentyn Kyrylenko. “The solution will enable our clients to manage the activity of every participant at each level in the hierarchy, and to monitor their performance in real time. It offers multi-level commercial structure, profit and loss sharing algorithms, on-spot agent creation functionality and an easy to use settlement process. Each agent has a lot of flexibility in the manner in which they can work with customers. Through consistent communication with our partners from around the world, we’ve discovered that a solution such as this is in high demand.”

A key strength of Betinvest’s system is that it’s entirely up to their client to decide who can work as an agent for their business. Furthermore, once an agent is incorporated into the management system, the client can monitor them closely to ensure the entire structure is operating smoothly.

“It’s easy to incorporate new people into the Agent Management System’s hierarchy. It’s also really easy to control and manage all the people involved thanks to a set of comprehensive reports that show all the agents, their credit, balance, efficiency and player behaviour. We provide the software and updates to our partners who require only this system. Everything else is under the client’s control. It goes without saying that an agent-to-be should have a number of players and be well-informed about the nature of the industry,” continued Kyrylenko. “All the risk can be monitored by our clients and they can access reports about every Agent or Master Agent’s activity and credit status, see an overview of total bets and stakes, etc. They’ll be able to check all of this, to change limits, and even block an Agent if they urgently need to do so. Operators can view players’ accounts, calculate risk and even adjust odds before accepting bets.”

This high level of control and transparency for clients is a result of Betinvest’s carefully organised hierarchical structure. The solutions provider’s Agent Management System is a sophisticated network consisting of various levels – each their own rights and structures, which, along with the scheme’s credit-style system, allows clients to monitor the entirety of its agent system without the need for micromanagement.

“Imagine you’re a shareholder: you can invite one or more Senior Master Agents. They will work with Master Agents, who will work with Agents who, in turn, will manage the players. There is no limit to how many agents you can have at any level,” detailed Kyrylenko. “We’ve based the scheme on a credit-style system, meaning that the total risk an upline can set for its downline is limited. The system is designed for agent networks of all sizes, and can be easily managed and customised.”

To perfect the system, Betinvest has worked closely with its partners in Asia who share their on-the-ground experience and help the solutions provider develop relevant and efficient products. These partners were the first to test Betinvest’s new solution, providing feedback to ensure the agent system is perfectly fit-for-purpose across the entire continent. However, while bookmakers in Asia will be the largest beneficiaries to Betinvest’s latest innovation, Kyrylenko emphasised that the company’s Agent Management System will suit operators with agent networks in any market – allowing clients across the globe to benefit from increased transparency and control of their sports betting operation.

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Asia

Goa Introduces an Entirely Online Lottery Platform

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In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.

Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.

Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”

This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.

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Asia

DigiPlus Interactive Launches “Pusta de Peligro” Campaign

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The DigiPlus Interactive Corporation, with its social development arm, BingoPlus Foundation, has launched the “Pusta de Peligro” campaign, pioneering a responsible gaming initiative to empower Filipino players with the knowledge and tools to make better choices in their gaming experiences. This campaign leverages the relatable term Petsa de Peligro—which reflects the need to be prudent before paydays in the Philippines as a metaphor for moments when players must exercise caution and discipline in their gaming.

The Pusta de Peligro campaign aligns DigiPlus Interactive with the efforts of PAGCOR in promoting responsible gaming and playing with a trusted operator, demonstrating a shared commitment to keeping gaming safe and enjoyable. A three-pronged approach to prevention, education and intervention anchors the campaign’s objective to teach Filipinos how to know the risks, set limits and get the right support.

Last November 14, DigiPlus and BingoPlus Foundation held the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” hybrid talk show in its headquarters in front of over 200 audiences on-site and online.

The show was split into two sessions with the first one being the “Tamang Laro” episode–Teresita Cambe-Castillo, licensed psychologist, chairperson of the board of Seagulls Flock Organisation and International Gambling Certification Board member, discussed how to spot the signs of excessive gaming and provide mental health support for oneself or others.

In the afternoon, proven financial guru Armand Bengco led the conversation in the “Tamang Panalo” episode, teaching the viewers how to continue winning by knowing how to handle money, build an entertainment fund and spend responsibly.

The “Tamang Laro, Tamang Panalo!” hybrid talk show is proof that DigiPlus, through BingoPlus Foundation, is committed to advancing an education campaign that goes beyond reminders on responsible gaming habits, but also gives actionable, practical tips to better manage their entertainment fund through financial literacy learning sessions, and spot the signs and provide psychological first aid for excessive gaming.

“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” said Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its beloved games.

Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, said: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”

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Asia

MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador

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International iGaming company MelBet has appointed Sherlyn Chopra, one of India’s famous and glamorous actresses, as its new brand ambassador.

As a brand ambassador, Sherlyn would be involved in creating exclusive content and promoting MelBet in international markets.

Sherlyn Chopra is known for her significant success in the film and television industry. Her work, including her role in the psychological thriller, Red Swastik, made her popular in India. Sherlyn is actively involved in showbiz and continues to expand her horizons by doing popular web-series, music albums, short films, launching glamour and style apps and other creative projects.

“I am incredibly excited to become a part of the MelBet family. Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers,” Sherlyn Chopra said.

With this appointment, Sheryln joins other leading names, who represent MelBet in India and globally. MelBet believes that with her fearless approach to pushing boundaries, she embodies the innovative spirit that MelBet values – which led to her appointment. This partnership is expected to strengthen MelBet’s connection with sports enthusiasts, gamers and those passionate about the game, opening up new opportunities for clients and helping to further expand the brand’s reach across South Asia.

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