EveryMatrix signs partnership agreement with Wiraya to develop strategic commercial network

International software provider EveryMatrix has signed a partnership agreement with Wiraya, which will support commercial expansion for both businesses in the iGaming industry. The new partnership brings together EveryMatrix’s premium offering and client network with Wiraya’s Mobile Customer Activation solution.

“EveryMatrix has always strived to offer the very best technology available to its clients and the new partnership with Wiraya will support us in our efforts. By using Wiraya’s solution across the player lifecycle, we can now facilitate superior player engagement to our operators.

“One of our fundamentals is to always be a flexible and agile partner to our clients across sports and casino, which means that we have a responsibility to find or develop the best solutions available for their needs.” comments Kiril Nestorovski, Head of Sales at EveryMatrix.

“Wiraya has some ambitious growth plans, and to achieve these objectives, strategic partnerships with some of the biggest brands in the industry will be key.” says Patrik Eriksson, Wiraya’s Partnership Manager for iGaming.

“From the beginning of our discussions, EveryMatrix recognised the potential value here for their customers, as all major operators are now really understanding the benefits of focussing on customer experience. This means taking active steps to engage with players throughout the entire player lifecycle, to address the critical challenge of customer loyalty.” adds Eriksson.