pferdewetten.de enhances horse racing offering with SIS’s 24/7 Live Betting Channel

German operator goes live with around-the-clock pictures and data service

Leading multi-channel supplier SIS (Sports Information Services) has announced a deal with listed German operator pferdewetten.de for its innovative 24/7 Live Horse Racing Channel.

SIS’s 24/7 Live Horse Racing Channel will provide the online operator with live pictures and data of 27,000 horse races a year from over 130 of the world’s leading racecourses.

Delivered in a “Watch & Bet” format, the channel will provide quick-fire, frequent short-form betting events throughout the day, designed to increase engagement levels and improve betting revenues.

This latest agreement further highlights the strong demand from operators across the globe for the SIS 24/7 Live Betting Channel, with its high frequency, quality betting opportunities proving to be an attractive proposition.

Pierre Hofer, Director at pferdewetten.de, said: “Horse racing is hugely popular with our customers and the launch of the new SIS 24/7 Live Betting Channel will greatly enhance the betting experience.

“We’re really excited to be offering this new live service, which ensures we can broadcast the world’s most exciting races to bettors on a regular basis and provides us with an opportunity to further grow the business.”

Sandra McWilliams, Sales Director at SIS, said: “Launching the SIS Live Horse Racing Channel with pferdewetten.de is an important deal for us and we’re excited to be enhancing its online offering with our top-quality horse races.

“Our 24/7 live betting channels are attracting strong interest from operators looking to evolve their existing offering with regular betting events across all times of the day. We’re confident that the channel will prove popular with their customers and help drive betting revenues.”