Racing Post and Ladbrokes launch first paperless betting shops

Ladbrokes has become the first high street bookmaker to launch the new Racing Post Digital Betting Shop Display in two retail shops in Dublin and Galway. The digital product showcases the content that has wallpapered bookmakers for more than 20 years in a new interactive digital format.

The launch saw customers introduced to the new paperless shop during the retail giants busiest week in Galway, coinciding with the summer festival. The new product displays the runners and riders of all UK and Irish racing throughout the day with live Ladbrokes prices.

The digital displays are supplemented by interactive touch screens which give in-depth form on every horse racing across the globe that day. Ladbrokes customers are able to compare the detailed form for horses side-by-side whilst getting the most up to date odds on screen. For more casual racing customers, the new interactive touch screens contain key Racing Post content including verdicts and the predictor.

At the launch of the digital display, Head of  Operations and Product at Ladbrokes, Philip Chubb spoke about the advancement of the tech approach Ladbrokes are taking in-store.

He said: “At Ladbrokes, we pride ourselves on our forward-thinking approach and we’re delighted to launch our first paperless shops. Launching them here in Galway during the summer festival and in Dublin has been a huge success. The screens look great and contain even more content than before.’’

Philip went on to discuss how vital it was that Racing Post was included in the tech transition: “The Racing Post Betting Shop Display has been plastered to every betting shop wall across our estate for over 20 years. It was vital for our customers to see Racing Post content available in our digital shops as we know just how valuable it is. It looks great in the shops and has gone down really well with punters who have been interacting with the screens all week.”

Alan Pepperell, B2B Head of Retail with Racing Post expressed his excitement at the digital transition taking place in retail stores: “If you look at the general retail landscape most high street stores are becoming more tech-driven and we know bookmakers are no different. Our newspaper and betting shop display has been a stable of bookmakers over the past 20 years and we are delighted to now be at the forefront of Ladbrokes digital transition.”

Alan then discussed the advancement of the tech behind the Racing Post display and touchscreens: “The tech in the displays is second to none and we now offer customers more content than ever before. Being able to give full form, live odds and verdicts on all UK and Irish racing in-store, at the touch of a button means punters are armed with the best information to help make their selection.”

Philip Chubb and Alan Pepperell were speaking at the launch of the Racing Post Digital Betting Shop Display in Ladbrokes on High Street, Galway, Ireland.