Iforium makes LatAm market debut with Codere Partnership

Leading operator launches best performing content via Gameflex platform in Mexico with more markets to come

Iforium, the leading casino aggregation platform provider, is entering the rapidly regulating Latam region for the first time following a significant Gameflex platform integration agreement with the leading operator Codere.

The multi-year deal will see Codere access Iforium’s market leading Gameflex aggregation platform via a single API integration, with phase one allowing the brand’s players in Mexico to choose from over 9,000 games from more than 100 gaming providers.

As regulation spreads across the region and more countries create legislative iGaming frameworks, Codere will be able to offer Iforium’s vast content portfolio to other markets including Columbia, Argentina and Spain.

Phil Parry, CEO of Iforium, said: “Regulated markets are opening thick and fast and we are pioneering the way for some of the world’s biggest brands to rapidly enter these territories with access to the industry’s best performing content.

“We’re delighted to partner with Codere and there is much more to come as and when regulation permits, and we will further power their growth as soon as this happens.”

Erez Leket, Product Department at Codere, said: “Iforium has set the benchmark when it comes to single integration casino aggregation and they are the ideal content partner for us across both our most important and our emerging markets. We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”