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Gambling in the USA

Eilers & Krejcik Gaming Releases Most Comprehensive Survey of American Sports Bettors to Date

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Eilers & Krejcik Gaming Releases Most Comprehensive Survey of American Sports Bettors to Date
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‘Why Americans Do (and Don’t) Bet On Sports’ provides an in-depth look at the attitudes and behaviors of Americans with analysis from the leading research firm in the regulated U.S. sports betting market

Eilers & Krejcik Gaming — a leading, objective source for analysis of the U.S. gaming industry — offers a clearer picture of American sports bettors with the release of its survey, “Why Americans Do (And Don’t) Bet On Sports,” which surveyed nearly 3,000 Americans covering hundreds of data points related to legal sports betting.

“For all of the hype surrounding the spread of regulated sportsbooks, there’s still a massive amount of ambiguity around how Americans will actually interact with legal sports betting,” said Chris Grove, a partner at Eilers & Krejcik and director of the firm’s sports betting practice. “Our latest survey provides an additional tool for anticipating how consumers are likely to respond to the rapid expansion of state-sanctioned betting on sports.”

The survey provides a detailed assessment of four segments of American consumers:

  • Mainstream Bettors: A composite picture of all active sports bettors in the U.S.
  • Engaged Bettors: Those with the highest involvement in sports betting among active bettors.
  • Interested Non-Bettors: Those who are not active bettors but would consider betting on sports.
  • Uninterested Non-Bettors: Those who don’t bet now and don’t intend to.

Key findings of the survey include:

  • Professional football is the dominant sport among bettors, with 93% of Mainstream Bettors reporting that they bet on an NFL game in the last 12 months.
  • 41% of Mainstream Bettors are “somewhat satisfied” with their current betting method, and 45% are “extremely satisfied,” pointing to a major challenge for legal sportsbooks hoping to win bettors away from bookies and illegal offshore betting sites.
  • Betting on esports is more popular than some might imagine. 27% of Mainstream Bettors report wagering on an esports event within the last year.
  • Mainstream Bettors report being the most comfortable betting on sports with a casino brand (70%) or a sports organization (66%). A state lottery brand followed far behind at 47%, with media and fantasy sports brands rounding out the list at 42% each.
  • The majority (61%) of Interested Non-Bettors (those who don’t bet now but would consider it) are female.
  • 40% of Interested Non-Bettors report that legalization would positively influence their attitude toward sports betting. Only 5% of Uninterested Non-Bettors said that legalization would positively impact their attitude toward sports betting.
  • Sports betting brand preference among Interested Non-Bettors differs markedly from Mainstream Bettors. The top pick among interested non-bettors? Lottery brands (68%), followed by casino brands (50%) and sports organizations (48%). Media brands (27%) and fantasy sports brands (11%) trailed far behind.

To purchase a copy of the survey, contact DJ Leary: [email protected].

For more information or to subscribe to Eilers & Krejcik Gaming’s research products, visit www.ekgamingllc.com

 

About Eilers & Krejcik Gaming:
Eilers & Krejcik Gaming is a California-based boutique research and advisory firm. The firm’s work on the U.S. regulated sports betting issue includes a series of 50-state projections that have become the widely accepted basis for discussion of the U.S. market’s potential. Recent state-governmental engagements have included West Virginia and Indiana, for which Eilers & Krejcik Gaming provided comprehensive market projections, economic impact projections, and fiscal analyses relating to sports betting and online gambling.

 

SOURCE Eilers & Krejcik Gaming

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Gambling in the USA

Gaming Americas Weekly Roundup – October 7-13

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

PrizePicks announced the appointment of Marcus Sanford, former CFO of Blizzard Entertainment, as the company’s new Chief Financial Officer. Ari Koteles, who has served as PrizePicks’ CFO since 2021, has been named to the newly created role of Chief Business Officer.

International Game Technology PLC announced that IGT PlayDigital recently released the award-winning Mystery of the Lamp game in several U.S. online gaming jurisdictions – New Jersey, Pennsylvania, Michigan and West Virginia. IGT’s Mystery of the Lamp game rose to super-star status by achieving high performance in land-based casinos worldwide and winning “Top Performing NEW Premium Game” at the lauded 2024 EKG Slot Awards Show.

NorthStar Gaming Holdings Inc. announced the launch across all NorthStar Bets online and mobile betting platforms of “Sports Insights 2.0,” a robust set of enhancements and new features added to its industry-leading content vertical. Sports Insights is a key differentiating feature that supports NorthStar’s position as a premium brand and industry leader at the intersection of iGaming and media.

GAN Limited has announced that it has received approval from the Nevada Gaming Commission (NGC) for the merger of GAN and a subsidiary of SEGA SAMMY CREATION INC. (SSC), an affiliate of SEGA SAMMY HOLDINGS INC. The closing of the merger remains subject to other customary closing conditions including additional gaming regulatory approvals, and is expected to occur in late 2024 or early 2025.

Partnerships

Crane Payment Innovations (CPI) announced its agreement with Everi Holdings, a premier provider of land-based and digital casino gaming content and products, financial technology, player loyalty solutions and bingo. This collaboration will integrate Everi’s CashClub Wallet with CPI’s Betbridge cashless solution, enabling at-machine mobile payments in casinos. By building this solution on the trusted bill validator and TITO technology, CPI and Everi are making cashless payments seamless in casinos.

BetMGM announced that it is teaming up with GTG Network to deliver customised content and useful betting insights for sports fans. The multi-year agreement will roll out in phases, beginning with direct-to-consumer content followed by in-app product integrations. BetMGM will use GTG’s proprietary content engine to launch the partnership, harnessing trillions of data points to share valuable market insights, player statistics and win probabilities for MLB, NBA, NFL, NHL, college basketball and college football.

TaDa Gaming has further strengthened its position in the rapidly growing Latin American market through latest partnership with Cactus Gaming. This deal gives more players greater access to the TaDa portfolio of games and newly launched engagement tools across the region The partnership follows on from a slew of new signings for both companies and will enable the integration of the TaDa portfolio into Cactus Gaming’s platform through a single API.

The American Gaming Association (AGA), European Casino Association (ECA) and the Betting & Gaming Council (BGC) announced the signing of a memorandum of understanding that marks the beginning of a collaboration grounded in shared industry values and priorities. The MOU formalises a commitment among the three associations to address key issues facing the global gaming industry including illegal gambling, responsible gaming, innovation and security.

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Gambling in the USA

Gaming Americas Weekly Roundup – September 30-October 6

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan. The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.

Underdog Fantasy, one the fastest-growing sports gaming and media companies in the US, was recognised as the number 15 company on LinkedIn’s 2024 Top Startups list in the US, alongside startups recognised for employment growth, engagement, job interest and attraction of top talent. This marks the second consecutive year Underdog has made LinkedIn’s top startups list. Underdog is the only sports gaming company to make the list in 2024, and is the only sports gaming company to make LinkedIn’s list since Underdog’s founding in 2020.

FireKeepers Casino Hotel announced the opening of the Aristocrat Gaming Lounge, a cutting-edge gaming area showcasing some of the most popular slot games by Aristocrat Gaming. The lounge is conveniently located near to the hotel lobby, offering easy access for guests. The Aristocrat Gaming Lounge houses 32 popular game titles by Aristocrat Gaming including fan favourites like Dragon Link, Buffalo, Mo’ Mummy, Whisker Wheels and more.

NIGC Compliance Officer Jo’Elle Thompson was inducted into the Emerging Leaders of Gaming (ELG) “40 Under 40” Class of 2025. The ELG “40 Under 40,” designed by The Innovation Group (TIG) in collaboration with Global Gaming Business magazine, recognises the significant contributions that gaming professionals under the age of 40 have made to the casino gaming industry. Recipients of this award are not only being honoured for their achievements, but also paving the way for the next generation of innovators and leaders in the gaming industry.

Partnerships

Fanatics Betting and Gaming has integrated a range of White Hat Studios’ award-winning games into the new online Fanatics Casino for customers in Michigan and Pennsylvania. Known for bringing branded entertainment to life, White Hat Studios will offer Fanatics Casino players access to popular slots, including the hit titles Goonies Hey You Guys and Ted Cashlock. Each title offers engaging gameplay and immersive visuals that connect players with their favourite brands.

Slotomania, the free-to-play slots game from Playtika, has announced an extended collaboration with the hit game show “Let’s Make a Deal”. From October 1 to 24, Slotomania will sponsor The Big Deal of the Day round on “Let’s Make a Deal,” offering lucky contestants the chance to win big with even more exciting prizes in the ultimate showdown of chance, luck and fun.

Pavilion Payments, the leading omnichannel payments provider exclusively serving the gaming industry, has announced a strategic partnership with betPARX. This partnership will integrate Pavilion Payments’ cutting-edge Real-Time Payments (RTP) solution—fully supporting FedNow and RTP networks—into betPARX’s platform, revolutionising the payout experience for patrons by enabling instant access to their winnings.

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Gambling in the USA

Gaming Americas Weekly Roundup – September 23-29

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

International Game Technology PLC (IGT) has announced that Shondra DeLoach-Perea, IGT Vice President Field Services, Call Centers and Technology Operations, has been named a recipient of Global Gaming Women’s (GGW) 2024 “Patty Becker Pay it Forward Award”. The annual award programme honors women in the gaming industry who have contributed to GGW’s initiatives and helped support women in their organisation and community.

Caesars Entertainment has launched the Caesars Sportsbook Muckleshoot app, which is now accepting mobile sports bets at Muckleshoot Casino Resort in Auburn, Washington. Guests 21 and older who are interested in wagering on mobile devices can download the Caesars Sportsbook Muckleshoot app and must be physically present on the property at Muckleshoot to verify their registration for an account and place wagers during their visit, in accordance with state law.

Aristocrat Technologies, a leading global provider of gaming solutions, has achieved a significant legal victory in Aristocrat’s case against Light & Wonder (L&W) concerning infringement of Aristocrat’s intellectual property, including misappropriation of Aristocrat’s trade secrets in connection with L&W’s Dragon Train game. On September 23, 2024, Judge Gloria M. Navarro of the United States District Court for the District of Nevada issued a decision granting Aristocrat’s motion for a preliminary injunction on its trade secret claims against L&W.

Jim Collopy has become the champion of the 2024 Poker Masters presented by the PokerStars NAPT. Collopy cashed in four consecutive events during the eight-event series, amassing $521,600 in prize money and securing the coveted Poker Masters Purple Jacket. He also earned a $25,000 PokerGO Tour (PGT) Passport and a PokerStars Gold Pass for his victory.

JCM Global has been licensed by the Colorado Division of Gaming, authorising JCM to sell the TITA Table Game System directly to customers throughout the state, in addition to its other leading transaction and automation solutions. The license builds on JCM’s more than 170 active gaming licenses the company holds and maintains across North America and around the world. Most recently, JCM earned licensing in the State of New Mexico.

New Partnerships

LexisNexis Risk Solutions has announced a strategic alliance with Radar, a recognised leader in geofencing technology. This collaboration integrates Radar’s robust geofencing, mapping and geo-compliance capabilities with the advanced data and technology from LexisNexis Risk Solutions. Together, they will deliver a robust solution for gaming and gambling operators, that will help ensure that devices used for online gambling in the US comply with applicable state regulations.

Quick Custom Intelligence (QCI) and The Casino at Nemacolin have announced a strategic partnership that promises to revolutionise the gaming and hospitality industry in the western Pennsylvania market. This strategic alliance sets the stage for an exciting fusion of technology and hospitality, with The Casino at Nemacolin at the forefront.

Sportingtech has announced a new partnership with 23:59. The partnership reinforces Sportingtech’s dedication to offering operators efficient tools to enhance their ability to develop localised campaigns and reach clients globally, particularly in Brazil. 23:59, with its global sports events and holiday consolidation, simplifies the planning of successful campaigns aligned with these events.

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