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Esports developers, publishers and industry leaders join forces with ISFE to create a united voice for esports in Europe

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ISFE Reinforces Its Team in Brussels
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ISFE, the Brussels-based organisation representing Europe’s video games industry and the European leaders of the global esports industry have united to launch ISFE Esports, a new group that brings together the key stakeholders and major players of one of the fastest-growing and most exciting industries in the world, with a global community of hundreds of millions of people who actively play, compete in, or watch esports each year.

Video games publishers, developers and their communities are the very foundation of esports. Their games and players generate an ecosystem that includes media services, tournament organisers, teams, professional players and fans. ISFE’s sister organisations in the U.S. (ESA), Canada (ESAC) and Australia and New Zealand (IGEA), are proud to support the launch of ISFE Esports and to be part of a global alliance with a united voice to represent the esports industry.

Olaf Coenen, Chairman of ISFE and Co-Chairman of ISFE Esports (alongside Alberto Guerrero, Head of Esports Europe, Riot Games) said: “With video games publishers, their games and their players at the very heart of esports, they are best placed to lead the growth and development of this new frontier for the video games industry, to meet its challenges, promote esports, and to provide an authoritative voice on the issues impacting their businesses”.

ISFE Esports initially brings together ISFE’s wide games publisher and national trade association membership (many of which also represent other important esports stakeholders) with major tournament organiser, ESL, key media service, Twitch and leading non-ISFE member publishers, Epic Games and Riot Games. The members of ISFE Esports are committed to growing the sector in a responsible way for the benefit of all related businesses, players and fans. They look forward to working with esports stakeholders across Europe to grow the potential of esports, to boost the flow of talent into the sector, and to promote a fair, inclusive and diverse esports culture.

“With the esports industry growing at such a fast rate, it is crucial that we publishers should bring to bear our many years of experience and, in particular, our rigorous standards for responsible gameplay for the overall good of the ecosystem and the protection of our players.” – Alberto Guerrero, Head of Esports Europe, Riot Games

ISFE Esports will:

  • Bring together esports stakeholders to discuss and find common ground on key issues affecting the sector
  • Seek to strategically align esports policy across Europe
  • Coordinate and articulate the voice of esports so that the sector can be represented before European policy makers, regulators and other stakeholders
  • Raise awareness of esports and of the opportunities it offers amongst policy makers and politicians
  • Encourage and facilitate the exchange of views and intelligence, and the development of best practices
  • Agree policy positions when required or appropriate
  • Identify threats and challenges to the growth and development of the esports sector
  • Aim to coordinate and liaise with like-minded groups and associations worldwide
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Red Bull, Nissin Cup Noodles, and Kreo Join College Rivals Season 2 as Associate Sponsors

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India’s premier college esports and gaming talent hunt, College Rivals, has secured three major Associate Sponsors for its highly anticipated Season 2. Nissin Cup Noodles, Red Bull, and Kreo have all come on board to support the Ampverse DMI-conducted event, each contributing their distinct energy and enthusiasm, as the official Energy Partner, Snacking Partner, and Kreative Partner, respectively.

College Rivals Season 2, featuring participation from over 2,00,000 students across various competitions, offers a prize pool of INR 50,00,000 and a prestigious professional gaming contract. Having kicked off in July 2024, the championship will continue in the following months before culminating with a Grand Finale scheduled for the first quarter of 2025.

“We’re thrilled to welcome top brands like Nissin Cup Noodles, Red Bull, and Kreo to College Rivals Season 2, which has grown exponentially this time around and is bigger and better than ever. These incredible partners will further enhance the student experience with immersive gaming, exciting activities, and creative engagements, adding new energy and thrill as we continue to inspire college-going students to engage with esports and gaming opportunities,” said Ashwin Haryani, Country Head, Ampverse DMI.

Red Bull, returning to College Rivals after a successful first season, brings extra excitement with their racing simulators and product samples in interactive zones, giving students a taste of the fast-paced energy of Esports. Nissin Cup Noodles, the event’s Snacking Partner, is bringing a flavorful twist to the action. With wet product sampling of their instant noodles, Nissin Cup Noodles seamlessly blends snack breaks with gaming.

Meanwhile, with their branded gaming peripherals, Kreative Partner Kreo is hosting interactive activities such as typing tests and giveaways, inviting students to engage with top-tier gaming gear at the country’s biggest collegiate gaming event.

“We’re absolutely fired up to be part of College Rivals Season 2! The energy is electric, with thousands of students from all over the country bringing their A-game. The fast-paced action, intense competition, and pure thrill of gaming make this event a perfect match for Nissin Cup Noodles which is the go-to snacking option for gamers” said Varun Oberoi – Vice President, Head of Marketing and Corporate Communications, Indo Nissin Foods.

Having expanded to 20+ cities and 58+ colleges, College Rivals Season 2 is engaging 11,00,000 students across India, providing the ideal stage to connect with brands that resonate with them. Nissin Cup Noodles satisfies with its instant snacks, Red Bull keeps the energy high with its action-packed drinks, and Kreo connects creative minds with top-tier gaming gear.

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eSports

IESF and ITTI Open Applications for Scholarships in Esports Management

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The International Esports Federation (IESF) and the International Institute of Technology and Innovation (ITTI) are thrilled to announce the launch of the IESF x ITTI Scholarships, an initiative designed to empower the next generation of Esports leaders. This scholarship program brings together the industry’s best resources to select young talent ready to make their mark in Esports management and gaming.

Four scholarships are available for promising students who will join ITTI’s Master’s in Esports Management and Gaming program. This scholarship opportunity opens on November 4, 2024, and closes on November 20, 2024. The project is also part of  IESF and Busan City’s World Esports R&D Center Program, supporting education and development in the Esports industry.

Scholarship Allocation:

  • One student who is a Resident of Busan, aged 18 – 24.

  • Three international students, aged 18-24.

How to Apply:

Open to applicants aged 18 to 24, the program invites candidates to submit a completed application form and an introduction video addressing specific questions about their goals, interests, and vision for Esports. With support from NASEF, IESF’s educational partner, the selection committee will evaluate each applicant’s creativity, dedication to Esports, and unique ideas to shape the industry.

Applicants can access the Application Form and should complete both the form and video submission by the deadline. 

The IESF x ITTI Scholarships offer a great path into Esports management, and recipients will gain access to ITTI’s advanced curriculum designed to equip students for impactful roles in Esports. We invite all eligible young enthusiasts to apply and join this exciting journey with us. Let’s help shape the future of Esports!

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eSports

SOFTSWISS Sportsbook Doubles Esports Turnover in Q3 2024

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1 November 2024 – Esports has experienced explosive growth in Q3 2024, doubling turnover compared to the previous quarter. The average bet on cybersports increased by 17.6% quarter-on-quarter. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, shares the SOFTSWISS Sportsbook Q3 2024 report.

The top five sports by Gross Gaming Revenue (GGR) remain consistent: Football, Tennis, Basketball, Table Tennis, and eFootball. For the second consecutive quarter, eFootball has outperformed Counter-Strike 2, indicating a shifting interest within the esports sector. Nevertheless, football continues to dominate, contributing nearly half of the total GGR.

The average live bet grew by 10% quarter-on-quarter, a positive development for operators as live bets hold 78.6% of turnover. The SOFTSWISS Sportsbook team is actively enhancing the live betting experience, aiming to capitalise on this trend and provide operators with even greater revenue opportunities.

The average bet grew by 9.7% quarter-on-quarter in Q3 2024, and the number of bets increased by 18.7%. GGR saw a modest growth of 1.5% quarter-on-quarter.

Despite the large number of projects launched for the UEFA Euro 2024, month-on-month statistics show that with the right promotional strategies, projects continue to operate successfully even after such massive events. 

 

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, adds: “Aligning a launch with a major sporting event can be a successful strategy, but football is not the only sport that can be leveraged in this way. The growth of cybersports presents new opportunities; for specialised projects targeting specific audiences, esports events can also serve as an effective starting point. 

We continuously focus on product growth and development, enhancing features and user experience to drive further engagement and profitability for our partners.”

The SOFTSWISS Sportsbook is expanding its global presence. The product team is on track to secure certification in Brazil, conducted by an authorised testing laboratory. Furthermore, for the South African market, the SOFTSWISS Sportsbook has recently integrated a Horse Racing Module. This addition offers operators new business opportunities by covering over 2,400 international and local races monthly. The solution engages players with race cards, silks, and multiple bet types while providing operators unique skins and configurations to align with various brand identities.

The SOFTSWISS team is working on The iGaming Trends Report 2025, which offers a deep dive into key industry developments based on over 50,000 media headlines and insights from industry experts. Covering areas like regulation, marketing, technology, and business growth, this report provides a data-driven perspective on the trends shaping the upcoming year. The SOFTSWISS team shares the possibility of joining the waiting list.

All SOFTSWISS products will be showcased at the final major industry event, SiGMA Europe, at stand 2145.

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