Press Releases

Money Down The Rain: Brits Lose £100s Thanks To 2019’s “Sun-Predictable Summer”

Published

5 years ago

September 11, 2019

George Miller

PLAYOJO LAUNCH NEW #WEATHERTHEWEATHER CAMPAIGN

Reading Time: 3 minutes

Over a quarter (28%) admit to losing over £100 having cancelled plans due to the bad weather this summer
Almost a quarter of Brits (24%) have had to cancel holidays both home and abroad due to the poor weather affecting their travel plans
Report commissioned to launch PlayOJO’s ‘Winning in the Rain’ campaign – designed to compensate people who have had days ruined by the weather

Brits have lost hundreds of pounds this season as 2019’s ‘Sun-predictable Summer’ has taken its toll, laying waste to our best laid plans and causing increased expenditure on weather-related items.

The report commissioned by fair online casino PlayOJO revealed the economic impact of the weather on 2,000 Brits, as well as gathering their more emotive thoughts on the unpredictable summer. Financially, as Boardmasters Festivalgoers will attest, 56% of Brits have lost money as a result of weather affected cancellations and worse still, over a quarter of Brits (28%) admitted to losing over £100 as a result.

For most (49%), the cancellation of planned events was the biggest reason for the loss of money. The most cancelled event this summer was BBQs/Garden Parties with almost a third of Britons (32%) having to rearrange, sporting events (12%) and birthdays (10%) were also events that fell apart due to poor weather.

In addition to this, the volatile weather has also had a detrimental impact on the holiday plans of Brits as nearly a quarter (24%) revealed that they have had to cancel their trips either at home or abroad as they were unable to get to their destination due to weather related flights or trains cancellations

However, it is not just cancellation costs that have hit us in the pocket – but also spending more on weather-related consumer goods. As many as four in ten (40%) said they had to shell out for extra wet weather supplies to combat the summer’s chaotic climate. According to the report, 40% of Brits have spent an average of £39.15 this summer on additional wet weather supplies, equating to over £500m* spent nationally.

The report also suggests that Brits are not just suffering financially, but our relationships and well-being are also negatively impacted by the weather. Over two-thirds of Brits (71%) agreed that poor weather has a drastic effect on their mood with a further 50% noticing an increase in arguments with friends, family, or partners when the weather is bad.

The report was commission to launch PlayOJO’s ‘Winning in the Rain’ campaign – a month long campaign designed to compensate people who have had special days and events ruined by the weather.

The campaign has seen PlayOJO partner with Love Island and Reality TV personalities Olivia Buckland and Alex Bowen, two celebrities who are well accustomed to good weather having spent eight sunny weeks in Mallorca – but also are partial to having it destroy their social events, even very nearly their very own wedding!

Alex Bowen commented:” The wet weather this year has been so unpredictable, Liv and I can’t plan what we want to do this summer without the weather having a real impact, it’s been so frustrating.

“Although you’ll know us best for living in the sun, we’ve actually been really unlucky with the weather. Our wedding, and even a trip to Barbados has been met with rain. That’s why we’ve teamed up with PlayOJO to help to give back to others who have had their plans rained on this summer.”

So whether your wedding day was rained on, your holiday was cancelled or your barbecue got soaked – PlayOJOwants to hear from you. Simply visit https://www.facebook.com/PlayOJO/ or post on Twitter/Instagram with #WinningInTheRain and tell us the story of how bad weather ruined your day and PlayOJO will look to creatively compensate those stories most in need of a fix.

A spokesperson for PlayOJO, who are challenging the UK online casino by being fair and transparent said:

‘This summer may have given us our hottest day on record, but its inconsistency has also wiped out birthdays, barbecues and even whole festivals. After the consistently glorious summer of 2018, the summer of 2019 will be known as the UK’s ‘sunpredictable summer’.

‘It’s bad enough that our bank balances and relationships are affected by the weather, but now social plans are getting ruined at a rapid rate. As a result, PlayOJO are launching the ‘Winning in the Rain campaign – a month long campaign to compensate people who have had their plans ruined by the unpredictable weather. Be it reshooting your wet wedding pictures or providing all the food and drink for your next barbecue, we will endeavour to make wetter better for some of those affected.”

For more information on PlayOJO, please visit: https://www.playojo.com/blog/weather-the-weather/

Latest News

ECA and AGEM applaud creation of Association Assembly at ICE Barcelona

Published

3 hours ago

November 5, 2024

George Miller

ECA and AGEM applaud creation of Association Assembly at ICE Barcelona

Reading Time: 2 minutes

The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.

Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.

Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.

“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”

Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”

January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.

Industry Awards

Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards

Published

5 hours ago

November 5, 2024

Adrienn Sarkany

Reading Time: < 1 minute

Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.

Award Recognition

The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.

The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask

Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.

Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.

Latest News

CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES

Published

5 hours ago

November 5, 2024

Adrienn Sarkany

Reading Time: < 1 minute

The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.

Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.