eSports
PA partners with PandaScore to provide AI-generated esports data to sportsbook operators

Sportsbook operators across the UK, Europe and the US will be able to offer esports fans a wider range of live betting opportunities following a strategic partnership between PA Media (PA) â the UKâs leading provider of multimedia sports editorial and data â and PandaScore, a provider of real-time esports statistics & odds.
PandaScore uses artificial intelligence technology to collect hundreds of data points in real-time from a variety of esports including League of Legends, CS:GO, Dota2 and Overwatch.
PAâs Betting division will act as PandaScoreâs exclusive data distribution partner for bookmakers in the UK and North Europe, while representing the company on a non-exclusive basis in the US. The deal also comprises a channel partnership for PandaScoreâs odds trading service.
The new partnership builds on PAâs legacy in data collection and distribution across a range of sports including horse racing, greyhound racing and soccer, leveraging the companyâs extensive international reach and delivery infrastructure.
Michael Grenham, Managing Director of Racing and Sports Betting, PA Media, said:
âPandaScoreâs innovative approach to using AI to collect and process real time data from esports matches, combined with PAâs unparalleled reach, provides a powerful proposition for sportsbook operators.
âThis new relationship with PandaScore is a significant step in PAâs ambitions to form partnerships around predictive data with ground-breaking businesses around the world.â
Flavien Guillocheau, Chief Executive Officer at PandaScore, said:
âThis partnership will help our customers grow by unlocking new and underserved markets that engage fans, backed with the confidence of working with a supplier they know and trust.
âEsports is a rapidly growing and competitive marketplace. PA shares our vision that esports are a big part of the future, especially with millennial and gen-z audiences which are as interested in Fortnite as football.
âWe are excited to collaborate with a company which recognises the profound impact AI will have on the whole industry moving forward.â
PAâs Betting team will be exhibiting at the Betting on Sports 2019 event, at Stand Q7. Taking place at Olympia London from 17 â 20 September, the event brings together 3,500 delegates from stakeholders across the sector, including senior personnel from more than 160 of the worldâs leading gambling operators.
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