Leading Football Journalist Guillem Balague Signs For GentingBet

GentingBet, the digital brand for global casino giant Genting, has announced respected football author and journalist Guillem Balague as their new football Ambassador for the 2019/20 season.

With more than two decades worth of experience covering the beautiful game for Europe’s top media outlets, Guillem will provide GentingBet customers with unrivalled insight and analysis on Europe’s top football competitions including the Premier League, La Liga and Serie A, as well the Champions League and the European Championship qualifiers.

Over the next nine months, Guillem will feature prominently across the newly revamped GentingBet website and appear in a weekly video previews that will live on the gaming operator’s blog and the associated social media channels. Download Guillem’s unveiling video here: https://we.tl/t-D0kSKCHLaE

In addition to this, the Spaniard will host a number sit down interviews with former players exclusively for GentingBet. The interviews will take place ahead of high-profile football matches like El Classico and be hosted on the operator’s gaming platform.

GentingBet’s agreement with Guillem comes as the brand looks to establish itself in key European territories, in particular Spain where the operator has applied for a gaming licence.

Guillem Balague said: “The 2019 / 20 season is already shaping up to be a classic and I’m excited to be providing in depth analysis on a huge range of football matches for GentingBet and its customers.”

Jeremy Taylor Managing Director of Genting Online said: “Guillem has a strong reputation in football and is one of the most highly regarded pundits in the business. With a wealth of football knowledge that he’s prepared to share with our customers, Guillem is a world class addition to GentingBet’s digital and brand offering.”

Guillem’s unveiling as brand Ambassador follows the recent re-launch of Genting UK’s digital arm, with the operator’s online casino, sportsbook and ‘live from’ offering now all branded as GentingBet.