Racing Post take their first steps into the African Market

Anticipation is building for Africa’s only B2B gaming event, as there is now less than two weeks until Clarion Gaming showcases its latest instalment of ICE Africa.

Following the hugely positive coming together of all sectors of the industry at the inaugural ICE Africa last year, over 1,500 visitors from Africa and the rest of the world will flock to the Sandton Convention Centre in South Africa on Wednesday, October 2 for the second edition.

The Racing Post Cafe will be making its debut at the event and will still provide the perfect space for delegates to grab a coffee, network and gain an understanding of the products Racing Post has to offer. To find out more about Racing Post don’t forget to drop by stand 207 and speak to a member of the team.

Speaking about the event, Racing Post International Racing Project Lead, Darren Mohan explained the excitement at Racing Post as it begins to focus more on international horseracing content: “I’m looking forward to making the trip to South Africa for the exhibition, it promises to be a good one and vital to Racing Post. The opportunities that Clarion Gaming provide gives us a platform to communicate and collaborate with the people who know and work in the territories we are expanding into.

“We have grown our international offering considerably and will soon be able to offer an extensive portfolio of content for US, French, South African and Australian horseracing. 2020 will be a breakthrough year for Racing Post’s international offering as we will continue to expand into new territories including Latin America, Spain, Germany and many more.”

This year, Clarion Gaming will also be launching another one of their globally renowned events IGB Affiliate Africa. This half-day conference will have key industry members sharing their insights on the benefits of affiliate marketing, plus top tips on how to forge an operator affiliate relationship that is both profitable and sustainable.