Greentube bolsters Italian market presence with Snaitech partnership

Greentube, the NOVOMATIC Interactive division, has launched with leading Italian operator Snaitech as part of a deal which significantly strengthens the supplier’s foothold in the country.

All of Greentube’s Italian-licensed products are now live with Snaitech and available through the operator’s website and mobile channels, as well as the ‘Snai Slot’ application. This partnership with one of the largest operators in Italy builds on Greentube’s recent growth in the local market and further cements the appeal of its games with Italian audiences.

The distribution agreement provides Snaitech with access to NOVOMATIC’s classic land-based titles – including Book of Ra™ deluxe, one of the most successful titles both in international land-based and VLT markets. Many of these titles have been successfully converted for online and are playable across a range of digital devices.

Daniel Lechner, Head of Sales at Greentube, said: “Partnering with Snaitech demonstrates that our portfolio has become a must-have for Italian operators and adds another leading brand to our rapidly growing Italian client base. Italy is a strategically important market for us, and it is fantastic to see our collection of Italian-licensed content continually deliver exceptional results for operators in the region.”

“The launch of Greentube’s “Book of Ra™ deluxe” online slot on website, mobile and the Snai Slot app is a very important plus for our company,” declared Alessandro Allara, Snaitech Sports & Digital Director. “Both for the quality of the product that has always been one of the most loved and requested by players and for the innovative technological contribution.

“Since the game has been available on our website, over 8,000 customers have registered and played for the first time. More, Snaitech launched for this integration a new casino platform – Casinò Snai – entirely developed and managed in-house. This is a step forward that allows us to meet the needs and requirements of our customers and to guarantee them a complete, competitive and safe gaming experience.”