UltraPlay wins CEEG Award for the Best Overall eSports Service Provider of 2019

UltraPlay has been recognized by the Central and Eastern European Gaming (CEEG) Awards as the Best Overall eSports Service Provider of 2019, during the conference which took place in Budapest on September 24th. The company’s eSports betting provision has been awarded for a second consecutive year through the accumulated votes online as well as those of the delegates onsite.

Lyubomira Petrova, CMO of UltraPlay has commented on the award: “UltraPlay’s leadership position in the region has been once again confirmed with the latest accolade we receive from the CEEG Awards 2019. The team is proud to lead the eSports betting movement, by constantly innovating and contributing the entire ecosystem. Going beyond expectations with our eSports offering, we are glad to supply so many online operators worldwide.”

As part of the CEEGC’s panel discussion on eSports, Petrova shared why betting on it is a gambling vertical not to be missed. One of the reasons why is that eSports offers a profitable and attractive way to sportsbooks, which are seeking to engage adequately the next generation of bettors to their websites.

The panelists marked what’s next and challenging for eSports and how the entire ecosystem will evolve over the next following years. In terms of betting Petrova highlighted that widespread coverage will continue to be a must, and operators will need to adapt to the broader portfolio of titles that millennials want to see on their websites.

UltraPlay has been enhancing its eSports betting solution by constantly adding new game titles as well as upgrading its live betting model. Through UltraPlay’s impeccable solution for live betting on eSports, online operators can extend the players’ life-time value as well as increase their conversion and retention rates.