Industry News
QTech Games delivers Tournament-winning product for reliable retention
Leading distributor’s campaign tool is the rising star of acquisition and retention across Asia’s emerging markets
Responding to market demands ahead of the forthcoming Asia Gaming Summit (5th-8th November in Taiwan) QTech Games has announced its next network slot tournament, powered by the sustained success of its market-leading rewards tool, QT Tournament.
The QT Double Up Championship – in association with QTech partners Booongo, August Gaming and Epic Media – is set to run from 10th-30th October, featuring a prize pool of $15,000. This promotional tool provides an industry-first for a platform, enabling any operator to create its own tournaments by drawing from the deep well of QTech’s entire portfolio of products. QT Tournament also allows operators to select specific games or studios which they want to promote.
Operator results from QT Tournament’s performance history to date are already provably reliable, with unique-player numbers increasing by an average of 30-50% during the campaign period. Even more tellingly, though, in the 10 days post-tournament, this augmented player activity was maintained at a 10% higher level when compared to the days prior to the tournament.
QTech’s tournament campaigns foster an ideal environment for providers to boost their games with a great opportunity to generate extra exposure and sustainability. For operators, it’s an influential marketing tool for improving acquisition and retention rates by offering players a chance to win big from small stakes.
It’s just the latest innovation from Asia’s fastest-growing games distributor, as it seeks to consolidate its status across emerging markets on the planet’s largest and most exciting gaming continent. QTech’s USPs centre around its efficient integration work, which is recognised as the fastest in the business.
QTech Games CEO, Markus Nasholm, commented: “One the key features of this rewards tool is that the player sees their score and position displayed on the screen via our unique live leaderboard widget, meaning they never have to return to the homepage to view their status in the competition. It delivers a deeper dive for operator engagement levels by dramatically improving player dwell-time and repeat plays as participants chase a jaw-dropping tournament-winning payout.
“QT Tournament can be configured as an open promotion for all, or customised to specific games or providers only. We provide the public promotion page and accompanying leaderboard for each promotion, and then this highly-flexible product gives you total control as to how you want to run the promotion. The adoption rate and popular demand from operators and their players are a further boost for our leading platform, with mutual marketing via promo pages, online news feeds and social media recommendations acting as a ringing endorsement.
“At QTech, our modus operandi is: one integration for all emerging markets. In fact, as Europe becomes more and more competitive, there is a need for one partner for all emerging territories. And naturally, one of the key components for prolonged success is to have all the right games and products readily at your disposal.”
For more information on upcoming tournaments, please email [email protected].
QTech Games boasts the broadest gaming portfolio around, localized for every Asian region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
Industry News
Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising
The Dutch mental health service is calling for a total ban on online gambling advertisements in the Netherlands.
Although a ban on untargeted gambling advertisements and a ban on the use of role models has been in effect since 2023, a recent research by KRO-NCRV’s Pointer shows that (illegal) gambling companies and sports tipster platforms are still enticing young people via social media such as TikTok and Snapchat.
By using influencers and terms like “free money”, they try to attract a young audience and thus lower the threshold to start gambling. This concerns both legal online casinos and online casinos that do not have a license in the Netherlands. The Gaming Authority has started an investigation based on Pointer’s findings.
Pointer’s research shows that part of the gambling industry deliberately targets young people who are often susceptible to promises such as “fast money” and the influence of role models. Ruth Peetoom, chair of the Dutch mental health service, compares this approach to that of the tobacco industry, where similar marketing strategies were used to get young people to smoke.
Despite the existing advertising ban, gambling companies continue to explore the boundaries of the law, according to Peetoom. The Dutch mental health and addiction care associations in the Netherlands therefore push for a total ban on online gambling advertising and stricter rules for the duty of care of gambling providers.
With the call for a total ban, the Dutch mental health care sector hopes to prevent further normalisation of gambling behaviour among young people and to protect them from the temptation and consequences of online gambling.
Compliance Updates
UKGC: Market impact data on gambling behaviour – operator data to Oct 2024
The Gambling Commission has published further data on the gambling industry in Great Britain.
This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.
Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.
This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.
The latest operator data shows:
- online total Gross Gambling Yield (GGY) in Q2 (July to September) was £1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
- real event betting GGY increased by 6 percent YoY to £453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
- slots GGY increased 16 percent to £680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
- the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from £4.20 to £4.13 in the equivalent timeframe
- LBO GGY decreased by 1 percent to £533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.
Industry News
Petra Maria Poola Joins Xace as Group Commercial Director
Xace has announced that Petra Maria Poola has joined the company as Group Commercial Director.
Petra brings a wealth of experience from the iGaming industry having formerly held roles at several iGaming companies such as Yolo, Relax Gaming and SiGMA. She will lead the commercial growth of Xace and its group companies, including crypto and iGaming focused xda.io, helping to drive strategic initiatives across banking, fintech and iGaming solutions.
In her new role, she will mainly oversee the growth of the group’s sales, marketing and account management functions, ensuring a cohesive strategy that supports Xace’s ambitious expansion plans.
“I am incredibly excited to start this new chapter with Xace, and work alongside such a talented team and management. Transitioning into the fintech space, while still connected to iGaming, presents an exciting opportunity for growth and learning. I’m looking forward to applying my expertise to help Xace and its group companies achieve new heights commercially, while gaining deeper insights into the fast-evolving world of fintech,” said Petra Maria Poola.
Reuben Abel, CEO of Xace, said: “Petra’s extensive background in the iGaming sector, combined with her commercial acumen, makes her a valuable addition to the Xace team. She will play a crucial role in expanding Xace’s market presence and enhancing its suite of services tailored to the specific needs of the iGaming and fintech industries.”
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