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QTech Games delivers Tournament-winning product for reliable retention

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QTech Games delivers Tournament-winning product for reliable retention
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Leading distributor’s campaign tool is the rising star of acquisition and retention across Asia’s emerging markets

Responding to market demands ahead of the forthcoming Asia Gaming Summit (5th-8th November in Taiwan) QTech Games has announced its next network slot tournament, powered by the sustained success of its market-leading rewards tool, QT Tournament.

The QT Double Up Championship – in association with QTech partners Booongo, August Gaming and Epic Media – is set to run from 10th-30th October, featuring a prize pool of $15,000. This promotional tool provides an industry-first for a platform, enabling any operator to create its own tournaments by drawing from the deep well of QTech’s entire portfolio of products. QT Tournament also allows operators to select specific games or studios which they want to promote.

Operator results from QT Tournament’s performance history to date are already provably reliable, with unique-player numbers increasing by an average of 30-50% during the campaign period. Even more tellingly, though, in the 10 days post-tournament, this augmented player activity was maintained at a 10% higher level when compared to the days prior to the tournament.

QTech’s tournament campaigns foster an ideal environment for providers to boost their games with a great opportunity to generate extra exposure and sustainability. For operators, it’s an influential marketing tool for improving acquisition and retention rates by offering players a chance to win big from small stakes.

It’s just the latest innovation from Asia’s fastest-growing games distributor, as it seeks to consolidate its status across emerging markets on the planet’s largest and most exciting gaming continent. QTech’s USPs centre around its efficient integration work, which is recognised as the fastest in the business.

QTech Games CEO, Markus Nasholm, commented: “One the key features of this rewards tool is that the player sees their score and position displayed on the screen via our unique live leaderboard widget, meaning they never have to return to the homepage to view their status in the competition. It delivers a deeper dive for operator engagement levels by dramatically improving player dwell-time and repeat plays as participants chase a jaw-dropping tournament-winning payout.

“QT Tournament can be configured as an open promotion for all, or customised to specific games or providers only. We provide the public promotion page and accompanying leaderboard for each promotion, and then this highly-flexible product gives you total control as to how you want to run the promotion. The adoption rate and popular demand from operators and their players are a further boost for our leading platform, with mutual marketing via promo pages, online news feeds and social media recommendations acting as a ringing endorsement.

“At QTech, our modus operandi is: one integration for all emerging markets. In fact, as Europe becomes more and more competitive, there is a need for one partner for all emerging territories. And naturally, one of the key components for prolonged success is to have all the right games and products readily at your disposal.”

For more information on upcoming tournaments, please email [email protected].

QTech Games boasts the broadest gaming portfolio around, localized for every Asian region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

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LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy

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LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.

The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.

Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.

“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.

“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”

The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.

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Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead

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Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.

With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.

Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.

“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.

With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.

“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.

According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.

“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.

Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.

“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.

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Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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