EGR ITALY AWARDS 2019: to SKS365 the prize for the best marketing campaign of the year

“Our game is from another planet” is the campaign of Planetwin365 brand that has won the jury of the annual event dedicated to the excellence of the industry

The 2019 edition of the EGR Italy Awards closes in the sign of another planet, thanks to the prestigious award given to SKS365 for the best marketing campaign of the year with the claim “Planetwin365, our game is from another planet“.

On October 3rd the Hotel Rome Cavalieri in Rome hosted the Italian gaming elite to celebrate the results of the last twelve months with 16 awards given by eGaming Review, one of the most authoritative English magazines in the world in the B2B field communication, bounded with international online gaming industry and event organizer.

The award-winning commercial spot, featuring the Planetwin365 brand, is a dedication to love for football, through an ideal planet where sport is lived in harmony among the fans. Even the passing of days is not regulated by the usual time unit but it is a tribute to the 90 minutes of the sports match, while the borders of each nation have been replaced by the many and beautiful national uniforms. In all of this, could not miss football best friend: the Planetwin365 sport betting.

In this spot, every single detail is not random but suggests the emotions that only sport can give.

“We are really satisfied with this recognition, confirming the success of a marketing campaign focused on love for football, with betting as an amplifier of passion and pure fun – commented Francesco Gaziano, CMO and Country Manager Italy SKS365 – Relying on Saatchi & Saatchi, we have built around the fan a real soccer planet, with a soundtrack – the Beach Boys music – funny and full of happiness. Love for the most beautiful sport in the world is the true protagonist, despite of stars and celebrities: football is our real testimonial”.

In a sector that is constantly evolving and that poses new challenges for the players in the sector, Planetwin365 wanted to stand out and create the first campaign dedicated to entertainment, geared towards customer involvement, characterized also by the ‘approach to users protection and the principles of corporate responsibility. The message that Planetwin365 intends to convey is precisely to identify sports betting with pure and safe fun.

The campaign had over 26,000 appearances on TV, more than 2 billion impressions, 7484 radio and 128 press appearances.

About SKS365:
SKS365 Group is an authorized sport betting and gaming operator, one among the leaders in the Italian betting market, where it operates under the Planetwin365 brand. The passion for sports, driven by principals of transparency and security with the goal of creating value for the Entertainment industry are all elements that SKS365 offers its clients to further develop the gaming experience and expand business opportunities for all commercial partners.
Through the Planetwin365 brand, SKS365 offers a unique and diversified gaming experience both online – via the Planetwin365.it website – and offline, through a retail network of 1000 shops all around the Italian territory.