CasinoFair rebrands to serve new generation of player

Premium blockchain casino CasinoFair has undergone a major rebrand in conjunction with an update to its user interface.

Marking the one year anniversary since the premier decentralised casino went live, the rebrand delivers a new logo and aesthetic which.is grounded in a wider user experience incorporating gameplay, promotions and future features to be launched.

CasinoFair has executed the new brand on the back of player feedback and behaviour, which it has found to differ considerably to usual igaming player behaviour and demands.

With a predominantly young millennial, male player base, the new logo is more in-keeping with the innovative blockchain sector and further away from the traditional, dated imagery often associated with land-based and traditional igaming companies.

One of the rebrands key tenets, ‘Player Power’, will see CasinoFair put the player back in control. Guaranteed Fair technology, instant payouts and full custody of funds will give players the respect and treatment they deserve and which has been lost across much of the gaming industry.

The casino’s other principle of ‘Unrivalled Fun’ will deliver the best in pioneering blockchain games, many of which have not been seen before, as well as innovative promotions and strong community engagement which makes every win feel that more special.

The new colour palette consists of bright tones with subtle pastel skews, bringing to life both CasinoFair’s priorities of fun, vibrant casino experiences with the reliability that players desire from their gambling companies.

Lloyd Purser, MD at CasinoFair, said: “CasinoFair has led the way in delivering premium blockchain experiences since its launch one year ago, and to build on this momentum we have listened to our players and delivered a rebrand that will serve this new generation of player far better.

“The new logo, colourway and values of ‘Unrivalled Fun’ and ‘Player Power’ have all been implemented to appeal to a player who wants more from their casino experiences and see blockchain technology, and the fairness and innovation it brings, as the solution.”

CasinoFair also recently launched its new wallet, powered by FunFair Technologies, which streamlines the sign-up and funding journey significantly, bringing the benefits of blockchain gaming to a mass market of players both inside and outside the creative sector.