EurAsia

Parimatch Foundation pays back society through Corporate Citizenship

Published

5 years ago

October 15, 2019

George Miller

Parimatch Foundation pays back society through Corporate Citizenship

Katerina Belorusskaya, Chairwoman at Parimatch Foundation

Reading Time: 3 minutes

‘People, future generation care and profit’ are the three benchmarks of being a good corporate citizen according to as the company continues to drive a strong, charitable and sustainable focus through its non-profit organisation.

Commenting on how the company’s commercial success is directly linked to its corporate citizenship, Belorusskaya said: “Corporate Citizenship is the responsible attitude of the company to its product or service, to its customers and employees. And also, to partners. We are aware that, to some extent, as a gambling brand we owe to society more than the companies from other areas. Therefore, in addition to caring for our customers and our employees, we have to contribute to the development of society. That is why the charity organization Parimatch Foundation was created.”

“Of course, in addition to fulfilled social duty, we also get some business benefits,” she continued. “First of all, this is a reputation. The reputation of a responsible bookmaker, which may affect the choice of our customers. This is the reputation of a stable employer (this is especially important in the turbulent CIS market), which attracts the best talents to us. And the reputation of a reliable partner.”

The foundation is a non-profit organization established by Parimatch for the purpose of implementing the company’s corporate social responsibility. As the leading global CIS gaming business continues to develop its reputation as one of the most exciting brands in the industry through its various sponsorships and innovations, their focus is never too far away from its responsibility and sustainability footprint.

“Parimatch offers Corporate Citizenship through three main elements: people, future generation care and profit,” Belorusskaya explained. “Firstly, we treat our employees as family members; we care about their well-being and educate our people on how important to contribute to the society and creating the conditions where they can do it.”

“In terms of future generation care, the Parimatch Foundation works in four directions across all our social activities – Sport, Education, Children’s health and well-being, and Environment. At first glance, these are very different directions, but we concentrate them on taking care of children and ensuring every child has access to innovative education and development skills. Ecology is a vast topic and concerns everyone, but the most important thing is to save the planet for future generation. Finally profit is key because it is vital for our employees. It also allows us to contribute to society. And the higher the profit the company has, the greater its contribution becomes. And this fact highly motivates employees to make efforts so that the company achieves its goals.”

In terms of the gambling/betting industry’s focus on responsibility, Belorusskaya doesn’t believe it should all be just about social responsibility in gambling. Parimatch’s goal is to ensure Responsible Gambling is a core responsibility for betting operators but also drive Corporate Citizenship by caring for its clients whilst also investing in the local community.

Commenting on their foundation’s goals for the future, she said: “For Parimatch, Corporate Citizenship is a moral obligation not a requirement. As you know, we mainly work in the CIS markets, and here we do not have to face strict legal requirements regarding compulsory Corporate Citizenship. What we do in the framework of the Parimatch Foundation is our contribution to society. We do real things for real people, and without intermediaries, respectively, we have the opportunity to feel the result.”

In response to whether it’s impossible for a gambling/betting company to be a good corporate citizen Belorusskaya concluded: “It is always weird for me. We, like any other company in the field of gambling, do not deny the fact that we do some harm to society or individuals due to the appearance of gambling addiction. And we are making efforts to explain to our customers that betting is just a way to have a good time, entertainment and this distinction should be treated the same way as bowling, for example. This should not turn into a bad habit and addiction. We are working hard to warn our client of possible risks. But this is only one side of the coin.”

To find out more about the Parimatch Foundation’s projects and upcoming initiatives, visit: parimatch.global/parimatch_foundation

EurAsia

Push Gaming expands in Georgia with Ambassadoribet

Published

2 months ago

September 11, 2024

George Miller

Push Gaming expands in Georgia with Ambassadoribet

Reading Time: < 1 minute

B2B gaming supplier Push Gaming has amplified its European growth via a new partnership with Ambassadoribet in Georgia.

The provider’s entire portfolio of hits will become available to players of the popular brand, including recent releases like Big Bam-Book and Razor Ways alongside popular legacy titles such as Jammin’ Jars.

Ambassadoribet has amassed a large following of players in Georgia, catering to both land-based and online sectors since its launch in 2023, with this latest agreement further bolstering its offering.

The deal solidifies Push Gaming’s position in the Georgian market, enhancing its reputation as a leading provider across Europe. With a pipeline of highly anticipated games on its roadmap, the supplier is poised for continued expansion following this partnership.

Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “Ambassadoribet has quickly established itself as a prominent operator in Georgia since launch. We are delighted to partner with a brand trailblazer as it epitomises our own ambitions for growth in the country and elsewhere.

“With a focus on quality content and player engagement, we are excited to see how its player base responds to our innovative titles and look forward to continued growth in the Georgian market.”

A Spokesperson at Ambassadoribet, added: “Push Gaming has developed a reputation for creating some of the most well-recognised and thrilling slots on the market and we are proud to offer them on our platform.

“Having its entire portfolio available will be a huge draw for players and offer existing users new experiences to enjoy. Integrating them into our offering adds huge strength and further diversity in content.”

Compliance Updates

GOLDENRACE SECURES A NEW CERTIFICATION IN GEORGIA

Published

3 months ago

August 29, 2024

George Miller

GOLDENRACE SECURES A NEW CERTIFICATION IN GEORGIA

Reading Time: < 1 minute

GoldenRace, leading B2B provider of award-winning Virtual Sports and betting solutions, is thrilled to announce that it has successfully secured certification for its games in Georgia, further solidifying its presence in the rapidly growing European market.

Georgia is quickly emerging as a key player in the iGaming industry, and achieving this certification is a crucial milestone for GoldenRace. Despite global challenges, the gambling sector in Georgia has experienced impressive growth, surging by 23% – a clear indicator of the market’s potential.

With this new certification, GoldenRace is now fully compliant with Georgian regulations, enabling the company to offer 19 of its top games to the Georgian audience. Fans in Georgia can now enjoy a wide range of virtual sports, including GoldenRace’s leading Virtual Football, MMA, Greyhound Racing, and Historical Horse Racing, as well as popular number games like Keno, Perfect6 and Spin2Win.

These certified games have been seamlessly integrated into the Georgian online gaming environment, with a robust setup that supports both Scheduled and Instant modes across Desktop and Mobile platforms.

This achievement follows GoldenRace’s recent certifications in Croatia and the Netherlands, as the company continues to strengthen its presence in key European markets, where it already holds a leadership position in countries like Italy, commanding 60% of the Virtual Sports market.

“Securing certification in Georgia is a proud moment for GoldenRace, especially as we introduce top-performing games like Historical Horse Races and our Football Leagues to a market that highly values these Virtual Sports,” said Martin Wachter, CEO and Founder of GoldenRace.

Compliance Updates

CT Interactive Certifies More Games for the Georgian Market

Published

4 months ago

August 1, 2024

Niji Narayan

Reading Time: < 1 minute

CT Interactive has certified 51 more games for the Georgian market. This is yet another step in the company’s commitment to providing top-tier gaming content and enhancing the player experience in the Eastern European country.

Dimitar Muhovski, Product Analyst at CT Interactive, said: “The Georgian market has shown tremendous growth. By adding these 51 titles, we reaffirm our dedication to delivering premium gaming content that meets the preferences of our players.”

Following the successful certification of numerous titles last year, CT Interactive continues to strengthen its presence in the Georgian market. The new games include popular titles such as Doctor Winstein Buy Bonus, The Magic Goblet, Banana Merge, Mega Gnome, Hyper Cuber, and Fruits & Sweets. These games, known for their engaging mechanics and high-quality graphics, are set to offer Georgian players a rich and diverse gaming experience.

This expansion reflects CT Interactive’s broader strategy to enhance the gaming landscape in Georgia.

“Our latest certified titles demonstrate our commitment to innovation and meeting market demands. These additions will further solidify our position among the leading gaming content provider in Georgia,” added Muhovski.

The company’s dedication to compliance and quality ensures that all its games meet regulatory standards, providing a safe and enjoyable gaming environment for players.

“As we grow, our focus remains on delivering high-quality gaming experiences. We are excited to see how these titles will be received by our partners and players,” Muhovski said.

This strategic update not only enhances CT Interactive’s portfolio but also demonstrates the company’s commitment to excellence and innovation in the gaming industry.