Racing Post roll out enhanced football offering

Racing Post’s industry-leading football packages have been enhanced with the addition of further key features bringing customers closer to the action than ever before. The unique football content, which includes coverage of all major leagues and cups from around the world, has been enhanced with the inclusion of confirmed line-ups, audio commentaries and new audio goal alerts.

The pre-match betting-focused expert analysis is handwritten by Racing Post’s team of football experts and is designed to engage customers in-store and online. Supplementing the predicted team line-ups, available three days before kick-off, is added news content from around the grounds, keeping customers up to date with all important injury news and press conference fall out.

Whilst live commentaries and audio goal alerts ensure customers are kept up to date with the action taking place on the field, the content for the global game is produced for the global audience, available in over 60 languages.

Racing Post’s Head of B2B Sport, Will Fyler, spoke about how the enhancements give customers more information and analysis to make informed decisions and gives clients the necessary tools to retain customers.

Fyler said: “The football market is so important to bookmakers that it is vital they offer the most enhanced experience to their customers. Our research shows that our expert content helps retain customers for up to 40% longer and it has been specifically designed to inform punters and engage them for longer.

“The enhanced pre-play content perfectly supplements Intellr In-Play that we launched in recent months, meaning Racing Post can now offer bookmakers a full life cycle of content and analysis from three days before kick-off right up to the final whistle.”