onload{media} launches ad network for online casino audiences

onload{media} launches the first real-money online gaming ad network.

The onload{media} network offers suppliers of real-money online casino games and online casino operators increased revenue that is not subject to existing taxes and levies, while also promoting and supporting gambling addiction charities.

onload{media} places video advertisements in the 15-second window during which games are loading. This provides entertainment for the player with targeted brand advertising and a seamless experience.

“All our partners and customers – online casino operators, game suppliers, advertisers and media buyers – told us they needed this network”, said Justin Chamberlain, CEO and Founder of onload{media}.

“They all want to increase revenue to offset some of the costs of delivering high-quality casino content, or, for the advertisers, improve return on ad spend by engaging new, rigorously verified, over-18 audiences.

“Between the development costs for a continuous pipeline of new games and the PoC tax, suppliers of real-money online games have also been squeezed. Our network improves their bottom line without incurring any new overheads.”

Richard Parboo, Founder and CEO of Lancelot Media London, said: “Advertisers and media buyers have the time-old need to replenish their audiences. Many have been failed by other ad networks, which routinely blacklist all real money online sites, despite the value of the unique, diverse verified 18+ market they serve.”

As onload{media} also announces its IAB U.K. membership, Jon Mew, IAB U.K. CEO, commented: “We’re delighted to welcome onload{media] as an IAB U.K. member from the outset of its journey and look forward to working with the team to help create a sustainable and responsible future for digital advertising.”

IAB U.K. members include leading brands, media owners, agencies, publishers and ad tech companies. onload{media} looks forward to working with the IAB and sharing its latest developments with IAB members.

ABOUT ONLOAD{MEDIA}
onload{media} advertising network partners with suppliers of real-money online casino games and online casino operators to provide them with revenue that is not subject to existing taxes and levies, while also promoting and supporting the work of gambling addiction charities. onload{media} is the first ad network specifically created to increase advertisers’ ROI by reaching untapped over-18, rigorously verified audiences by engaging real-money online gamers.