Industry News
Pariplay Announces Partnership with MrQ
Award-winning bingo brand expands offering with Pariplay FUSION™ aggregation platform integration
Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and lotteries, has announced a new partnership with MrQ.com, the bingo brand owned by UK-based operator of white label online bingo and casino brands, Lindar Media. The partnership will see MrQ.com, which won Best Proprietary Bingo Site at BingoPort’s 12th annual Players’ Choice Awards, gain access to Pariplay’s extensive library of online casino games through the Pariplay FUSION™ aggregation platform.
Through its integration with Pariplay FUSION™, MrQ.com will offer customers a portfolio that features game titles from third-party suppliers like Blueprint, NetEnt and Quickspin to name a few. The platform also leverages Pariplay’s own suite of innovative games, including popular titles like Viking Glory, Dragons of the North and Gold’orado.
Using innovative technology and a wealth of industry experience, Lindar Media built the proprietary bingo platform over the course of three years. With no wagering requirements and uncapped real money wins, MrQ.com brings a new life into the world of online bingo by providing players with both bingo and casino slot offerings. The brand currently operates eight online bingo rooms and hosts over 90 slot games on its site.
In addition, MrQ.com has experienced impressive growth since its launch in August 2018, as a result of its successful affiliate programme and white label business. The platform is currently nominated in the best ‘Mobile Bingo Product’ and ‘Rising Star’ categories at the 2019 EGR Operator Awards on 24th October.
Prior to this partnership, Pariplay bolstered its presence in Europe’s regulated markets by launching its services in Denmark and Bulgaria. These accompany existing partnerships in the UK, Sweden, Germany and Belgium. The revolutionary games supplier also acquired a Class II gaming licence in Romania and is in the process of expanding into Portugal and Italy.
Savvas Fellas, Managing Director at Lindar, said: “We found Pariplay to be the best suited partner for our strategic growth and plans. We are very excited about the opportunities Pariplay FUSION™ will allow us to explore from both an acquisition and retention point of view. With the right suppliers and the right technology, we can grow MrQ’s portfolio of slot content in the least amount of time with the least amount of friction.”
Richard Mintz, Commercial and Marketing Director at Pariplay, said: “Partnering with a successful bingo platform like MrQ is another key development in Pariplay’s overall growth. As an industry-leading supplier, our Pariplay FUSION™ platform delivers enhanced and innovative content that offers our partners an edge in the broader iGaming market. We’re also proud to provide a seamless integration process that ensures players have access to unique and interactive gaming experiences.”
For more information about Pariplay’s new partnership with MrQ, contact Pariplay.
Industry News
LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy
LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.
The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.
“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.
“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”
The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.
Industry News
Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
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