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LeoVegas to sell subsidiary Authentic Gaming

Published

6 years ago

on


LeoVegas to sell subsidiary Authentic Gaming
Reading Time: 2 minutes

 

LeoVegas has entered into an agreement to sell its subsidiary Authentic Gaming to Genting. The sales price is EUR 15 m on a debt-free basis and represents a return of more than 100% during a slightly more than three-year period.

Authentic Gaming has developed into a profitable company with a prominent position in its niche in the live casino market. Genting, with over 50,000 employees, is one of the world’s largest groups in land-based casino with a rapidly growing digital business arm. Authentic Gaming is one of three holdings included in LeoVentures, the LeoVegas Group’s investment company for innovative gaming-related businesses.

“We have now laid the foundation for Authentic Gaming to take its next big step in live casino,” comments Jonas Delin, CEO and founder of Authentic Gaming. “I am very happy that Genting, with more than 50 years of experience in gaming and entertainment, shares our vision to weave online and land-based casino and has chosen to invest in our product and team. At the same time I want to thank LeoVegas for their tremendous support since the start and for the platform that LeoVentures has created for us to take us to where we are today.”

Jeremy Taylor, Managing Director of Genting Online, comments: “Our global presence in land-based casino gives us a platform to grow online at a fast pace. Our vision is to offer our customers an amazing gaming experience from all of our casinos around the world, 24 hours a day through any device. With Authentic Gaming’s advanced technology and innovative product, we are convinced that together we have a good position to realise that vision.”

Gustaf Hagman, Group CEO, LeoVegas Mobile Gaming Group: “This is a milestone for LeoVegas. The time is now right to sell the enterprise to the industry giant Genting, which is the perfect buyer to take Authentic Gaming to the next level. The deal shows our innovative strength in the Group and our ability to develop and build sustainable companies. We have thereby created shareholder value with a more than a 100% return on our investment in Authentic Gaming.”

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George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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