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EGT Interactive set off on digital development Quest in Europe

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EGT Interactive set off on digital development Quest in Europe
Irina Rusimova, Business Development Manager at EGT Interactive
Reading Time: 3 minutes

 

With the online launch of one of the most successful games in Euro Games Technology’s land-based portfolio, Egypt Quest, the company’s interactive branch embarks on a strategic expansion into core new territories in the North, South, East and West of Europe.

EGT Interactive has confirmed the release of one of the EGT Group’s leading games, Egypt Quest, to its range of online video slots in a new approach to both playability of the company’s most successful titles and their ongoing growth into new markets. Commenting on why the bonus game has been chosen to spark this initiative, Irina Rusimova, Business Development Manager at EGT Interactive, said: “Egypt Quest has been one of the most successful games in the land-based operations, which makes it known to our fan base. We believe that it will have overall high success ratio with all our operators and we already have the necessary data backing up this statement, as during the first month of its release, it has already aligned in the top 20 of EGT’s best performing titles.”

The company has recently expanded into Sweden, Hungary, Spain, Bosnia and Herzegovina following core data from both its land-based and digital brands. Rusimova believes the key to ongoing expansion is understanding specific requirements in terms of translation and localisation of games and their interfaces in tandem with meticulous selection of partners when entering a new territory. “Strategic expansion is part of our policy for growth and development,” she explained. “We are constantly looking for new opportunities and following the current trends of the regulative framework in the newly opened markets, we are streaming to certify our products according to the lawful requirements in every new territory. This of course takes out some of our current partnerships to a more global level, leads to further expanding of our operator network and gives access to a great content to more and more players.”

In terms of the opportunities inherent in translating Egypt Quest’s success to multiple new markets, EGT Interactive honed in on a new approach to six of its most successful titles, mainly in providing players with higher retention rate and the possibility of numerous winnings. Commenting on what made them land on these specific titles, Rusimova said: “We wanted to present to our customers a brand – new product in terms of concept, visuals, bonus system and overall experience. At the same time, it still references to some of the top titles from the portfolio but gives the player a chance for double winnings and many special features such as free spins and bonuses. Rise of Ra, Burning Hot, 20 Super Hot, Halloween, Circus Brilliant and Egypt Sky are already familiar to the audience, but are now placed in a separate portal with a new bonus game comprising of 4 Mystery Jackpot Levels.”

EGT Interactive’s games are currently available in English, German, Italian, French, Spanish, Hungarian and Romanian in order to correspond directly to the players but as the company prepares to move into new territories like Denmark, the focus is on using data to increase the brand’s footprint in these new territories. “Part of these markets, such as Hungary and Spain, are natural continuation of our land-based operations in place,” explained Rusimova. “This gives us high certainty that the portfolio will be highly successful among the players, as it has already been in the market. The possibility to offer the same games to both – the offline and online operations, is one of our greatest competitive advantages which, for sure, influences the decision when prioritising the entrance of the new markets. Nevertheless, we believe that the EGT portfolio, along with its traditional and classical touch, appeal to wider selection of players, thus making it successful choice for operators in most of Europe.

Currently Egypt Quest is available through the brand’s operator network to the players in Bulgaria, Armenia and Georgia, and is currently aiming for certification in Romania, Croatia, Estonia, Latvia, Portugal. “Our aim is to be able to provide this great new game to all territories where EGT portfolio is available, she concluded. “We are already seeing great results from Bosnia and Herzegovina and our expectations are for successful launch in Northern Europe – Sweden and Denmark, as well.”

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LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy

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LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.

The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.

Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.

“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.

“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”

The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.

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Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead

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Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.

With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.

Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.

“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.

With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.

“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.

According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.

“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.

Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.

“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.

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Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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