Aspire Global Enters the Regulated US Market as Pariplay Signs Agreement with 888 in New Jersey

Recently acquired game aggregator Pariplay has entered a breakthrough agreement in New Jersey with long-standing partner 888casino, marking Aspire Global’s first entry into the regulated US market. Under the new agreement, Pariplay will be providing 888casino with access to its large portfolio of proprietary games in addition to a variety of third-party game titles from leading game producers.

Aspire Global is proud to announce Pariplay’s first step into the regulated US-market as the company enters an agreement for New Jersey  with world leading operator 888 Holdings plc (“888”), a long-standing partner to Pariplay. Pariplay will be providing 888casino’s US-audience with access to one of the largest content aggregating platforms and a wide range of successful casino content. The game portfolio includes a robust portfolio of proprietary game titles, complemented by a wide variety of games from leading third-party providers – all of which licensed for New Jersey. Pariplay has several other deals in the pipeline and aims at making a big impact in the regulated iGaming market in the US, establishing Pariplay as the leading game aggregator.

“This is a significant agreement and we are very excited for Pariplay. We acquired the company with the purpose of accelerating B2B-growth and external game sales through a new sales channel outside of our own partner network. Moreover, we hoped that Pariplay’s iGaming license for New Jersey could act as the spearhead of our future efforts to enter the US market. Today’s news are fully in line with our M&A-strategy and we look forward to realizing the full potential of this opportunity”, says Tsachi Maimon, CEO at Aspire Global.

“Pariplay is a long-standing partner of ours and this important agreement strengthens our relationship going forward. We look forward to presenting Pariplay’s leading game content to our New Jersey-audience and hope to go live soon, subject to the relevant regulatory approvals”, says Yaniv Sherman, SVP Head of Commercial Development at 888”.