Playtech extends CasinoBarcelona.es partnership with Live dealer services

Playtech, the world’s leading gambling technology company, has announced the extension of its partnership with CasinoBarcelona.es to provide its wide range of Live Casino services.

The new agreement will see the family-owned group of businesses add a range of live dealer products to its extensive portfolio, alongside the Slots, Casino and Poker services Playtech has exclusively provided to it since 2017.

The initial range of games will include Casiopea Ruleta, Express Ruleta and Sling Shot Ruleta – variants developed especially for the Spanish market and presented by native-speaking dealers.

Shimon Akad, Chief Operating Officer at Playtech, comments: “Extending and deepening our relationships with key partners such as CasinoBarcelona.es is central to our strategy to offer the most comprehensive service and product range possible, and to deliver long-term value. Sitting alongside our exclusively provided Slots, Casino and Poker content, our Live Casino content allows CasinoBarcelona.es to expand its live dealer offering, creating an enhanced experience for players and ongoing marketing and retention opportunities for the company”.

Xavier Ballester, Director at CasinoBarcelona.es adds: “Since 2017 we have enjoyed a very successful partnership with Playtech to offer our players an exceptional range of Slots, Casino and Poker content. The extension of our agreement to include Live Casino content is a natural progression, but also based on our product strategy in order to offer our users the widest diversity of Live Roulette of the Spanish market”.

About Playtech:

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.

Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and safer gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.

Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.

Playtech has in total c.5,900 employees across 18 countries and is headquartered in the Isle of Man.

About Casino Barcelona:

CasinoBarcelona.es is the online casino platform of Casino Barcelona, one of the most prestigious casinos in Europe and the leader in the Spanish market. Its range of games is equipped with the most innovative technology systems to offer a unique entertainment environment. CasinoBarcelona.es operates in Spain with the gambling licenses granted by the Director General for the Regulation of Gambling.

CasinoBarcelona.es belongs to Grup Peralada, a leader in the sector in Spain for more than 40 years, which also operates casinos in Argentina, Uruguay and Chile. www.casinobarcelona.es