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NRM to debut Engage platform at EAG

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NRM purchase Probability Jones games studio and confirm Air Dice as equity partner
NRM Managing Director, Andrew Ludlow
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NRM has confirmed that it will be using next week’s EAG to officially launch its Engage Platform which has been developed to enable smart retail brands to interact with their customers across a range of commercially significant and dynamic touch points including promotions, membership incentives, customer insights’ rewards and much more.

NRM will be making its first appearance at EAG for five years, and Managing Director Andrew Ludlow and the NRM team will be taking the opportunity to demonstrate how the combination of powerful, proven technology and flexibility can be used by entertainment brands that want to place their customers at the very heart of the business. He explained: “NRM has consistently championed an agnostic approach to technology which means that we can work with our customers in order to produce solutions to meet their business needs as opposed to simply presenting them with a ‘finished’ product. Because we believe that technology should never be a straightjacket that serves to limit or restrict, Engage is constantly evolving based on the requirements of our customers and our ultimate boss – the end-user.”

The Engage platform being specifically designed for the retail gaming environment comes packed with a range of uses and features. Additionally it can link seamlessly into the mobile applications for which NRM is now recognised as an industry forerunner. Engage is designed to sit at the heart of a customer programme and provides some fantastic opportunities to drive improved customer engagement, reward and loyalty through targeted promotional voucher campaigns, marketing campaigns, loyalty offers and products for redemption in venue. The added ability to set up configurable promotions through prize wheel and slot spin mechanics means the platform is truly flexible, offering the retailer a range of fun and engaging customer tools.

Alongside the Engage Platform, NRM will be offering EAG visitors the opportunity to explore its range of consumer-centric mobile apps, its handheld AGC tablets and low-cost Bingo Express as well as Jigsaw, the touchscreen entertainment system of choice used by destination venues including holiday parks, bingo clubs, AGCs and which has most recently been adopted by the pub and club sectors.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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