Asia

188BET named as Official F1 ® Sponsor in Asia

Published

5 years ago

January 10, 2020

George Miller

188BET named as Official F1 ® Sponsor in Asia

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188BET have been named as Official Asia Sponsor of Formula 1® with the announcement of a five-season agreement with Interregional Sports Group (ISG), that will see the Bookmaker featured exclusively throughout the Asian broadcast market throughout the Formula 1® Season until 2024.

The partnership will see the 188BET brand appear on sophisticated virtual trackside advertising for races that are broadcast together with bespoke activation and integration across the rapidly expanding F1® digital and social platforms.

188BET will also have exclusive ownership of the F1® Play predictor app for the Asia sports betting market along with and will receive official F1® betting data supplied by Sportradar.

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George Miller

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.