Canada
BCLC Offers Free Player Health Program to North American Lottery Jurisdictions

An industry leader in player health, BCLC is providing members of the North American Association of State and Provincial Lotteries (NASPL) with the opportunity to license GameSense for free.
GameSense is BCLC’s player-facing, positive-play program designed to assist players in making informed choices. In order to provide GameSense free-of-charge to NASPL members, BCLC created a unique, out-of-the-box model, which includes GameSense-branded assets and materials for use online and in lottery retail locations.
“By collaborating with our industry partners in North America, we are creating a community of lottery jurisdictions with a shared commitment to player health,” said Kevin Gass, BCLC’s Vice-President of Lottery Gaming. “Working together enables us to share key learnings and improve best practices for players all over the world, including right here in B.C. where our focus remains on providing great gambling and greater good.”
GameSense can be found in several jurisdictions throughout North America, including Alberta, Saskatchewan, Manitoba, Connecticut, Massachusetts, and across the suite of gaming facilities operated by MGM Resorts International.
Launched in 2009, GameSense aims to improve player trust, awareness and education using research-based guidelines and best practices. GameSense has earned international recognition including the U.S.-based National Council on Problem Gambling’s Social Responsibility Award in 2015.
To learn more about GameSense, visit GameSense.com
About BCLC:
BCLC is a provincial government Crown corporation offering socially responsible gambling entertainment through more than 3,500 lottery retailers, 35 casino gaming properties, three bingo halls and through its online gaming website, PlayNow.com. Last year, BCLC generated more than $1.4 billion in net income to benefit provincial and community programs, including healthcare, education and charities across British Columbia, Canada.
SOURCE BCLC
-
Africa3 days ago
New Governing Board of the Gaming Commission of Ghana Sworn in
-
Interviews7 days ago
Inside the Matrix: A Conversation with EveryMatrix Founders on Europe, Expansion, and Staying Hands-On
-
Africa6 days ago
pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association
-
Asia6 days ago
FIFA, NBA, UFC and More Sports Events Go Live – Crypto Sportsbook BETY Offers Global Sports Betting Coverage 2025
-
Baltics6 days ago
Estonian start-up vows to revolutionise iGaming customer support with AI
-
Africa5 days ago
SA Rugby Renews its Partnership with Betway
-
Gambling in the USA6 days ago
Gaming Americas Weekly Roundup – June 16-22
-
Asia5 days ago
Polemos Announces Partnership with Guinevere Capital