Industry News
FBM showcases landbased and online novelties on ICE London
FBM starts 2020 bringing new games, gameplays and approaches for the online and landbased markets in ICE London. The titles with the Easy$Link, Mythic Link and Multi Progressive features will be exhibited for the first time in Europe, while the growing online portfolio reveals eight new spin reel games and relevant updates in the video bingo players experience. This and more will be exhibited during the 4, 5 and 6 of February at Excel London â booth N7-450.
The kick-off of the FBMÂŽs international fair calendar for 2020 is ICE Totally Gaming London, with three days of exhibition at the beginning of February. The brand presence in one of the biggest events of the casino gaming industry will bring novelties for both landbased and digital markets. More than 20 titles will be showcased for the first time in Europe. Clients, and stakeholders will also have the opportunity to try new features and relevant modifications in the gameplay experience.
For Renato Almeida, FBM Executive, âComing to ICE London is always a great boost to start the year. This show is an important centre of contacts for us a global gaming brand since we can easily approach relevant stakeholders and potential clients. ThatÂŽs the reason why we invested in a strong and innovative offer for the landbased and digital segmentsâ.
âOn landbased, visitors can expect surprises trying the Easy$Link, Mythic Link and Multi Progressive features for the first time. The digital segment has eight new spin reel titles to showcase and better game experiences to reveal with the last updates done on the controller bars for the desktop and mobile versions of the video bingosâ, refers Renato Almeida.
Catching the debuts and novelties
FBM will bring a pack of 14 spin reel titles to showcase with three innovative features for the first time in Europe: Mythic Link (Eternal Kingdom, Ancient Tropics, Golden Voyage and Nature’s Paradise); Easy$Link (Catch the Gold, RacinGo – Wild, Underwater Riches and Kingdom Gems) and Multi Progressive (Festival – 88, Ka-Ching Baby, Magic Tales, Pharaoh’s Legacy, The Vault Heist and Xing FĂș – Fortune).
In the online games portfolio, visitors will have the opportunity to see new games and significant upgrades in the gameplay of FBM DS titles. The FBM brand for the online market brings eight new spin reel games to the event. Catch the Gold, Underwater Riches, RacinGo â Wild and Kingdom Gems will make their debut with a 50 ways version, as well as Monster Trucks, Roman Adventure, Kingdom Gems, Country Style with the 243 ways versions.
In the video bingos collection, FBM presents a new controller bar for desktop and mobile, improving the playerâs experience. Besides this, Arctic Blast has a new polar scenario with an updated background to show.
FBM is a global gaming brand that started its path in the gaming industry in 2001 and since has established its footprint by developing innovative and high-quality gaming solutions. After conquering the leadership of the video bingo market, FBM took its expansion campaign to Europe and Central America markets and expanded its portfolio of landbased titles. With the recently created FBM DS brand, FBM also reaffirms its commitment and intent of creating a strong presence in the online market.
Industry News
MiFinity to Showcase Innovative iFrame at SiGMA 2024
MiFinity, a leading global payment services provider, is excited to announce its participation at SiGMA 2024, held in Malta from 12 to 14 November. Visitors can find MiFinity at Stand 2012, where the team will be showcasing its award winning PayAnyBank service, and the latest version of the MiFinity iFrame and demonstrating how it helps iGaming operators acquire and retain players with a seamless, flexible payment experience.
Paul Kavanagh, CEO of MiFinity, commented: âSiGMA is a fantastic opportunity for us to showcase our latest developments and engage directly with the iGaming community. The MiFinity iFrame is a game-changer for operators looking to streamline their payment processes and enhance the player experience. We look forward to demonstrating its capabilities and connecting with both existing and prospective partners.â
MiFinityâs Business Development and Account Management teams will be on-site to discuss the new iFrame features in-depth and highlight how MiFinity can optimise payments for iGaming operators. They will also be showcasing MiFinityâs innovative suite of payment solutions developed specifically for the iGaming sector, including MiFinity PayAnyBank â a powerful tool that enables operators to send payouts directly to playersâ bank accounts in multiple countries and currencies, enhancing the user experience with faster, more localised transactions and reduced FX fees.
The MiFinity Affiliates team will also be available to explain the benefits of MiFinityâs affiliate program, which offers some of the highest commissions in the industry and unique promotional opportunities via the MiFinity Bonus website.
Meet the MiFinity team at Stand 2012 at SiGMA 2024 to learn more about the companyâs solutions and how they are transforming the iGaming payment landscape. Pre-book a meeting with the MiFinity team or drop by the stand during the event to explore how MiFinity can support your business.
Book a meeting here > outlook.office365.com/book/[email protected]/
Industry News
Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising
The Dutch mental health service is calling for a total ban on online gambling advertisements in the Netherlands.
Although a ban on untargeted gambling advertisements and a ban on the use of role models has been in effect since 2023, a recent research by KRO-NCRVâs Pointer shows that (illegal) gambling companies and sports tipster platforms are still enticing young people via social media such as TikTok and Snapchat.
By using influencers and terms like âfree moneyâ, they try to attract a young audience and thus lower the threshold to start gambling. This concerns both legal online casinos and online casinos that do not have a license in the Netherlands. The Gaming Authority has started an investigation based on Pointerâs findings.
Pointerâs research shows that part of the gambling industry deliberately targets young people who are often susceptible to promises such as âfast moneyâ and the influence of role models. Ruth Peetoom, chair of the Dutch mental health service, compares this approach to that of the tobacco industry, where similar marketing strategies were used to get young people to smoke.
Despite the existing advertising ban, gambling companies continue to explore the boundaries of the law, according to Peetoom. The Dutch mental health and addiction care associations in the Netherlands therefore push for a total ban on online gambling advertising and stricter rules for the duty of care of gambling providers.
With the call for a total ban, the Dutch mental health care sector hopes to prevent further normalisation of gambling behaviour among young people and to protect them from the temptation and consequences of online gambling.
Compliance Updates
UKGC: Market impact data on gambling behaviour – operator data to Oct 2024
The Gambling Commission has published further data on the gambling industry in Great Britain.
This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britainâs high streets.
Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.
This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.
The latest operator data shows:
- online total Gross Gambling Yield (GGY) in Q2 (July to September) was ÂŁ1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
- real event betting GGY increased by 6 percent YoY to ÂŁ453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
- slots GGY increased 16 percent to ÂŁ680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
- the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from ÂŁ4.20 to ÂŁ4.13 in the equivalent timeframe
- LBO GGY decreased by 1 percent to ÂŁ533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.
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