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BlueRibbon Software joins hands with Pariplay to offer a bespoke playing experience

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BlueRibbon Software joins hands with Pariplay to offer a bespoke playing experience
Amir Askarov, co-founder and CEO of BlueRibbon.
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B2B marketing platform provider BlueRibbon Software has entered into a strategic partnership with Pariplay.

Building on its reputation as a leading content aggregator, the multi-channel gaming powerhouse Pariplay in association with BlueRibbon, will use the BlueRibbon Player Engagement Platform on top of its Fusion content aggregation platform. This addition allows partner operators working with Pariplay the ability to create bespoke, content-agnostic jackpots across global regulated markets. This move is set to substantially boost the user experience for Pariplay’s players, as it adds a new level of excitement and anticipation during game play while ensuring a sustainable competitive edge for its operators.

Packaged in a seamless overlay, the BlueRibbon Player Engagement Platform, enhances player loyalty and brand differentiation, giving Pariplay operators the capability to create bespoke player solutions tailor-made to their objectives. This partnership solidifies BlueRibbon as a pioneer in creative gaming solutions through its product-agnostic, real-time gamification tools, confirming the value of BlueRibbon products in being instrumental in the next generation of engagement.

“Pariplay is one of the leading gaming solution providers in the industry and we at BlueRibbon are excited to partner with such an industry innovator. Our unique player engagement platform will furnish Pariplay and its operators with the tools to create and control intuitive gaming experiences, bettering their play and player engagement,” say’s Amir Askarov, co-founder and CEO of BlueRibbon.

Adrian Bailey, Managing Director of Pariplay said: “The collaboration with BlueRibbon is a perfect match for our Fusion platform proposition, which is designed to provide operators with more than just games, but value-added back-office tools that improve player acquisition and retention.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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