Industry News
Who doesn’t want to be a millionaire? Visit G at ICE for the company reinventing the i-gaming approach to lotto.

At ICE, G will be presenting an entirely new vertical: the new video lotto tab for Who Wants to be a Lotto Millionaire.
This genuinely innovative solution uses a single free-to-play high prize lotto to help sportsbooks and casinos acquire a broader player base or reactivate lapsed players. It offers a lower CPA and a massively improved conversion and retention rate.
The concept is based on the successful SkyLotto which G built and launched with Sky Betting and Gaming in 2019. Now, the team have taken the idea to the next level through a partnership with Sony to licence the global, favourite quiz show Who Wants to be a Millionaire to produce a free-to-play lotto; a single player bingo and a scratch card.
The lotto tab features a video draw which players can enter daily or weekly and have an option to boost the top prize to one million pounds. Lower tier prizes include free scratchcards and freespins giving opportunities to win yet more massive prizes. The tab contains the perfect mix of products to suit a casual player and offer and entertaining experience.
To celebrate the new tab, G will host a Who wants to be a Millionaire quiz on their stand, using the talents of Puzzle Paul – the TV and live quiz host Paul Metcalfe. He’ll be asking some testing questions and offering life-lines to those booking meetings on the G stand at N9-230. Lucky winners will take home some fantastic prizes!
-
Asia7 days ago
International Chess Day: How India’s ancient game is evolving into a rising force in esports
-
Interviews7 days ago
Christos Zoulianitis: How ENJOY is shaping the next generation of iGaming
-
Latest News7 days ago
Danes Spent More on Gambling in May 2025
-
Latest News6 days ago
GGPoker Launches WSOP Express: Your Fast Track To Poker’s Biggest Live Events!
-
Latest News7 days ago
Week 29/2025 slot games releases
-
Industry News7 days ago
How European Tax Changes Are Reshaping iGaming Media Budgets in 2025
-
Compliance Updates7 days ago
Betsson Group Obtains 3 ISO Certificates and 2 Attestations in Italy
-
Latest News7 days ago
A $400M Year, Built Alone: Gurhan Kiziloz Bets on Speed Over Capital