Industry News
Who doesn’t want to be a millionaire? Visit G at ICE for the company reinventing the i-gaming approach to lotto.
At ICE, G will be presenting an entirely new vertical: the new video lotto tab for Who Wants to be a Lotto Millionaire.
This genuinely innovative solution uses a single free-to-play high prize lotto to help sportsbooks and casinos acquire a broader player base or reactivate lapsed players. It offers a lower CPA and a massively improved conversion and retention rate.
The concept is based on the successful SkyLotto which G built and launched with Sky Betting and Gaming in 2019. Now, the team have taken the idea to the next level through a partnership with Sony to licence the global, favourite quiz show Who Wants to be a Millionaire to produce a free-to-play lotto; a single player bingo and a scratch card.
The lotto tab features a video draw which players can enter daily or weekly and have an option to boost the top prize to one million pounds. Lower tier prizes include free scratchcards and freespins giving opportunities to win yet more massive prizes. The tab contains the perfect mix of products to suit a casual player and offer and entertaining experience.
To celebrate the new tab, G will host a Who wants to be a Millionaire quiz on their stand, using the talents of Puzzle Paul – the TV and live quiz host Paul Metcalfe. He’ll be asking some testing questions and offering life-lines to those booking meetings on the G stand at N9-230. Lucky winners will take home some fantastic prizes!
-
Africa7 days ago
Altenar obtains National Manufacturer licence in South Africa
-
Industry News4 days ago
Pennsylvania Skill, powered by Pace-O-Matic, congratulates PA Gaming Control Board and casinos on a banner 2024 with record monthly revenue
-
Latest News4 days ago
FBM Foundation spreads holiday cheer with initiatives in Brazil and the Philippines
-
Australia6 days ago
AUSTRAC Takes Ladbrokes and Neds’ Operator – Entain – to Federal Court Over Serious Non-compliance with Australia’s Money Laundering Laws
-
eSports6 days ago
GRID Joins IBIA as an Associate Member, Strengthening Esports Integrity
-
Asia3 days ago
India Levels Up: Emerging as a Global Gaming Powerhouse in 2024
-
Interviews6 days ago
FTDx Wins Xanada Startup Contest: Unlocking Untapped iGaming Traffic with Innovative Monetization Solutions
-
Compliance Updates4 days ago
Stakelogic Secures License to the newly regulated Danish market