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Gambling in the USA

Scientific Games’ New James Bond 007 Branded Games Off To A Blockbuster Start With 22 U.S. And International Lotteries Participating

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Scientific Games' New James Bond 007 Branded Games Off To A Blockbuster Start With 22 U.S. And International Lotteries Participating
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Scientific Games Corporation announced that a total of 22 U.S. and international lotteries are launching its new JAMES BOND 007 licensed games. Scientific Games has successfully extended the intrigue and excitement of the JAMES BOND 007 brand across its gaming entertainment ecosystem, including lottery, social and casino products.

The lottery games coincide with the 25th James Bond film, No Time To Die, to be released in theatres globally starting April 2, 2020 in the UK and April 10, 2020 in the US. First to launch JAMES BOND 007 games were lotteries in MassachusettsMainePennsylvaniaIsrael and Switzerland. Thus far, three lotteries will sell the JAMES BOND 007 games to players both in retail stores and online/mobile.

With over $43 million in retail sales in 19 weeks, the Massachusetts Lottery’s $5 (USD) JAMES BOND 007 game sold out and Lottery officials said the game performed very well.

In the U.S., 11 state lotteries are set to participate in Scientific Games’ James Bond Lottery Challenge linked game, a second-chance offering winners and their guests a five-day/four-night trip to Las Vegas in 2021 where the prizewinner will have a chance to participate in the James Bond Lottery Challenge. Winners will have a chance to win a cash prize up to $1 million or more. In addition, the prizewinners shall participate in a Bonus Event, to win a bonus cash prize up to $100,000.

Internationally, six lotteries will launch separate JAMES BOND 007 games and five lotteries will launch NO TIME TO DIE themed games. Additional domestic and international lotteries are currently in discussion with Scientific Games to launch JAMES BOND 007 games.

Ed Farley, Chief Marketing Officer for the Massachusetts Lottery, said, “The Mass Lottery is very selective with licensed games, but JAMES BOND 007 tested strongly in focus groups across a wide range of our players. We were confident that Scientific Games’ elegant design of the ticket, the $1 million top instant prize, and the added thrill of the second-chance experience in Las Vegas, would collectively make this a very appealing and successful game.”

Scientific Games created the lottery industry’s first linked instant game in 2007 and has continued innovating once-in-a-lifetime winner experiences for lottery players.

Kyle Rogers, Executive VP of Lottery Licensing at Scientific Games, said, “We continue to lead the gaming entertainment industry with licensed brands and linked games that generate incredible excitement with players and provide once-in-a-lifetime prizes and unique experiences. With over a decade of experience, Scientific Games understands how to connect players with the lottery brand and with brands like JAMES BOND 007 in relevant and memorable ways.”

Rogers also shared that big games appeal to both new and existing lottery players. In addition, linked games offer participating lotteries powerful prize experiences that most could not provide on their own, as well as unparalleled marketing benefits. Over the last decade, Scientific Games presented more than eight linked game blockbusters, each packaged with quality, creative marketing assets for participating lotteries, with local radio and TV ad campaigns and at retail point-of-sale. Many became among the top-sellers with lottery players.

Scientific Games is the world’s largest provider of lottery instant games, and the industry’s leading creator of linked games. The company currently has more than 100 licensed brands for lottery, digital, social and casino games.

© 2020 Scientific Games Corporation. All Rights Reserved.

About Scientific Games:

Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.

 

SOURCE Scientific Games Corporation

Gambling in the USA

Gaming Americas Weekly Roundup – September 9-15

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Renowned integrated entertainment destination, Mohegan Sun, has been voted “Best Casino Hotel” for the seventh consecutive year in the USA TODAY 10Best Readers’ Choice Awards. With this distinction, Mohegan Sun retains the record for most wins in the “Best Casino Hotel” category more than any other nominee since the award program’s inception in 2013. Mohegan Sun placed within the top five in the “Best Casino Outside of Las Vegas” category and Momentum, Mohegan Sun’s rewards program, was ranked #2 in the “Best Players Club” category.

The Colorado Division of Gaming announced that almost 300 people enrolled in the state’s Self-Exclusion Programme, ahead of the effort’s one-year anniversary. The Self-Exclusion Programme, which launched in September 2023, is a crucial tool in promoting responsible gaming throughout the state and each signature is a significant step for each person who enrolls. When people enroll in the Self-Exclusion Programme, they voluntarily exclude themselves from participating in gaming activities offered under the regulatory purview of the Colorado Limited Gaming Control Commission and the Colorado Division of Gaming.

Great Canadian Entertainment announced that it has signed a definitive agreement to sell Elements Casino Victoria to Petroglyph Development Group Ltd. (PDG) in yet another historic transaction for both parties. This transaction comes on the heels of the previously announced definitive agreement for Great Canadian Entertainment to sell its other landmark property and business on Vancouver Island, Casino Nanaimo, to PDG.

Apache Lonestar Casino announced an expansion of its facilities, set to enhance the gaming and dining experience for its guests. The expansion, scheduled for completion by the end of 2024, will add more than 2000 square feet of gaming space and introduce additional seating, family dining and new menu options at the popular Lonestar Bar & Grill.

Partnerships

The Jacksonville Jaguars and Hard Rock Digital announced a partnership to make Hard Rock Bet the official sportsbook of the Jaguars. The 2024 season will mark the first season kickoff with legal sports betting in Florida, and as Florida’s only legal sportsbook, Hard Rock Bet will elevate game days with exclusive promotions and experiences for its players and Jaguars fans in Northeast Florida and beyond.

Fanatics Sportsbook announced the opening of a retail sportsbook location in partnership with Ocean Casino Resort in Atlantic City. The Fanatics Sportsbook at Ocean Casino Resort is located inside The Gallery – a dynamic 12,000 sq. ft. gaming and bar experience that serves as the centerpiece of the casino. The venue officially opened to the public on Thursday, September 5; just in time for the opening of the football season.

Bally’s Corporation and Palms Casino Resort in Las Vegas announced a strategic partnership offering Bally Rewards members the ability to earn travel rewards at Palms in Las Vegas. This collaboration aims to enhance the gaming experience for qualified Bally Rewards members to cash in on trips to Palms in Las Vegas. By leveraging their combined expertise and resources, Bally’s Corporation and Palms are committed to delivering an incredible new way to gain rewards and offer unforgettable experiences for Bally Rewards members.

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Gambling in the USA

Gaming Americas Weekly Roundup – September 2-8

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Golden Matrix Group announced that the Company is progressing in its efforts to expand its market presence, particularly with its anticipated entry into the U.S. iGaming market. The Company, through its subsidiary Expanse Studios, which specialises in the production and distribution of iGaming content, is currently in the process of applying for the New Jersey Casino Service Industry Enterprise license.

Comanche Nation Casino has been recognised as the No. 1 Casino in the state at Oklahoman’s annual Community Choice Awards. The award programme recognises destinations throughout Oklahoma that provide exceptional service and experiences to the community and guests. Award finalists were invited to an awards gala at the Embassy Suites in Oklahoma City. In attendance to accept the award on behalf of Comanche Nation Casino was Shandi Tahhahwah, General Manager, and Megan Norberto, Marketing Manager.

The Esports Integrity Commission has announced that the highly anticipated ESIC Global Esports Summit (EGES) will make its US debut in 2024. The summit, a pivotal gathering for the esports industry, is set to take place on October 3 and 4, 2024, at the prestigious Georgia World Congress Center in Atlanta, Georgia.

Betr Holdings Inc., a leading sports gaming and media company, announced the launch of its peer-to-peer product “Group Mode” for Betr Picks, as well as the soft launch of the new Betr Sportsbook, just in time for the NFL season. With the launch of Group Mode, Betr Picks is now live in Florida and Massachusetts, with Virginia, Arizona, Tennessee, Missouri, Alabama, West Virginia, New Hampshire and Delaware to be launched imminently, which will have Betr Picks live in 33 states plus Washington, D.C.

New Partnerships

MGM Resorts International and BetMGM announced that they are once again partnering with the American Gaming Association to promote Responsible Gaming Education Month (RGEM 2024) in September. The two companies will execute their responsible gaming campaign at designated National Football League stadiums for the second year, with increased exposure for GameSense.

Allwyn announced its support of the U.S. premiere of Dvořák Dreams, an immersive, A.I.-generated digital exhibition by renowned artist Refik Anadol. This is the second year Allwyn has sponsored the international tour of this exhibition, underpinning its commitment to supporting the arts and innovative cultural initiatives across the globe. Allwyn’s support means the exhibition is free for the public to experience.

FaZe Clan, one of the most prominent and influential gaming organisations in the world, and G FUEL, the leading energy drink formula for gamers and creators, announced the revival of a new multi-year, multi-million-dollar sponsorship and licensing deal. This partnership is one of the largest transactions in GameSquare’s history, where FaZe Media will receive an equity component in G FUEL as part of the contract, further aligning the two companies’ core community-focused values and fostering deeper collaboration to drive growth and engagement within the gaming ecosystem.

EPIC Global Solutions and Bally’s have announced a groundbreaking three-year partnership aimed at promoting responsible gaming and making a positive impact on communities. This collaboration positions both organisations as leaders in responsible gaming within the gaming industry.

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Gambling in the USA

Gaming Americas Weekly Roundup – August 26-September 1

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new appointments. Read on and get updated.

Latest News

Hard Rock Digital and Hard Rock Casino Rockford announced that Hard Rock Bet has been launched in Illinois, with its highly rated online sports betting app now live throughout the state and in-person wagering began on August 29 at Hard Rock Casino Rockford’s sportsbook. Hard Rock Bet recently launched its ‘Roll With Us’ fall campaign, welcoming players of all types to play on its easy-to-use app and online sportsbook by visiting HardRock.bet. New Illinois players can take advantage of Hard Rock Bet’s signup offer and receive $100 in Bonus Bets instantly following their first cash bet of at least $5. Hard Rock Bet offers pre-game, live betting, futures and multiple parlay options (including Same Game Parlays) as well as a free online rewards programme and engaging promotions.

Table Trac Inc. along with TransAct Technologies Incorporated, a global leader in software-driven technology and printing solutions, shared the results from the first six months of the SlotSUITE deployment. The floor-wide, single-wire printing solution, announced in December 2023, was recently implemented in a large regional casino in the American Southwest. SlotSUITE was developed through a partnership between CasinoTrac and TransAct Technologies. It integrates TransAct’s Epicentral SE with PromoTrac, CasinoTrac’s unified promotions administration and management system, using a single-wire solution that works on existing CasinoTrac gaming floor networks.

Related Companies/Oxford Properties Group and Wynn Resorts revealed new project details for the next phase of Hudson Yards, including new renderings and animations as well as additional testimonials of support. The $12 Billion total project proposal to build Hudson Yards West on top of the undeveloped western rail yards, is a once-in-a-generation commitment that, if approved by City and State officials, would provide significant quality-of-life improvements for the neighborhood and enormous economic opportunity for the entire city.

New Appointments

Rush Street Gaming announced that casino and hospitality veteran Cliff Ehrlich has joined the company as its chief operating officer. Ehrlich assumes the role of Rush Street COO from Bill Keena, a longtime company and industry leader, who plans to retire later this year. Ehrlich’s career began in marketing at the Catskills’ Pines Resort Hotel in the 80s and transitioned in the 90s to casino development and operations. In 1996, he became co-owner of the Monticello Raceway and helped recruit the Oneida Indian Nation to build a casino on the property. Since 2022, Ehrlich has been Navajo Nation Gaming Enterprise’s chief operating officer, with oversight of four casinos, a resort destination hotel, travel plaza and food & beverage manufacturing.

Wanna.com, in August, announced the appointment of Chuck Bowling, former President and COO at MGM Resorts International, to its Board of Directors. With an impressive career overseeing prestigious properties such as the Mandalay Bay, Delano, Four Seasons Las Vegas and Luxor, Mr. Bowling brings a wealth of experience and strategic insight to the burgeoning enterprise. As Wanna.com prepares for its initial launch in approximately 25 to 30 states, Mr. Bowling’s extensive expertise in hospitality and gaming will be instrumental in guiding Wanna.com and Wanna Parlay, through this exciting phase of growth and development.

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