Industry News
NetEnt and ReelPlay agree IP partnership

NetEnt Product Services Ltd and ReelPlay Pty Ltd have entered into an agreement which strengthens their rights associated with their respective marks InfiniReels and Infinity Reels.
NetEnt and ReelPlay are leading providers of premium gaming solutions to casino operations. NetEnt’s debut InfiniReels game, Gods Of Gold InfiniReels will launch on 14 May 2020. ReelPlay’s El Dorado Infinity Reels launched in November 2019; the follow-up, Giza Infinity Reels, launched in April 2020. ReelPlay’s Odin Infinity Reels will launch in June 2020.
Under the terms of the agreement both parties will work together to extend and protect their respective franchises of InfiniReels and Infinity Reels.
“In light of both companies independently following similar ideas, it made sense for us to come together to reinforce our unique propositions in a highly competitive market. I would like to commend and thank ReelPlay for their innovative approach and for working together with us in these dynamic times,” said Bryan Upton, Director, Games at NetEnt.
David Johnson, Chief Commercial Officer at Reelplay said “We are happy to have agreed a collaboration with an established, global pioneer such as NetEnt.”
Â
-
Balkans7 days ago
7777 gaming partners with LiveScore to elevate its new operations in Bulgaria
-
Latest News7 days ago
MrSavage takes aim at a Fortnite Guinness World Record
-
Asia7 days ago
DigiPlus Sets the Standard for Responsible Gaming with Industry-first Player Protection Tools
-
Compliance Updates6 days ago
Betsson joins Unibet & Tipico on stage at Leaders in Compliance Conference
-
Africa6 days ago
EGT Digital continues to hit milestones in Africa
-
Latest News7 days ago
Best Online Casinos in Europe 2025 | List of Top 5 EU Online Casinos for Real Money (Latest Update)
-
Interviews7 days ago
Investing in Arbitrage Teams
-
eSports7 days ago
Genius Sports Signs Partnerships with Bayes Esports and GRID