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SKS365, MARTIN (CEO): “THREE WAYS TO LOOK BEYOND THE EMERGENCY: INNOVATING THE OFFER, SUPPORTING RETAIL, INVESTING IN PEOPLE”

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CEO of SKS365, Alexander Martin
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The head of Company that owns Planetwin365 brand spoke about the Italian market during day 1 of SBC Digital Summit: “It is especially in times of crisis that identity and values are rediscovered. We focus on technological and human potential to start out more aware than before”

CEO of SKS365Alexander Martin, was among the protagonists of the day 1 of the SBC Digital Summit, a virtual five days convention that will see – starting from today until 1st of May – the main exponents of the international betting and gaming market together to understand how to face the crisis caused by the pandemic from Covid-19.

The post-Coronavirus restart is in itself a bet and one of the most complex that the whole sector has ever had to face. But every crisis – said Martin – brings with it opportunities. In this case, such opportunities lie in improving and broadening the product offering while developing a next generation multichannel identity.

Martin was a speaker on this first day of the meeting, during the panel Off The bench – What is there to bet on?, during which he talked about leadingSKS365 through the month of restrictions and lockdown, the possible scenarios for the industry once restrictions are relaxed and how SKS365 is reacting both at company and at brand level.

There are three essential, pillars to follow: offer, retail, people. We worked on our brand, Planetwin365, focusing on enhancing the digital offer, through new features, new products and strategic partnerships with very important providers in the online gaming market. Following the new trends in the field of TV consumption and gaming offerings, our offer has expanded to include lifestyle and entertainment events, in addition to the extremely expanding trend of eSports. In parallel with the brand activity – Martin added, talking about retailers – A specific line of communication has been dedicated to updating the customers of the retail network, in view of the reopening of the Planetwin365 shops. The dialogue with our first and most important ambassadors on the whole Italian territory led to a series of initiatives launched to provide them guidance and support during the lockdown, new product development and specific Opening Safety Kits getting provided to the entire network, making them able to safety reopen and protect both themselves and our customers from the first day on which it will be allowed.

During the comparison, which took place in live streaming and put some relevant players on the international market in virtual connection, Martin also referred to the third fundamental aspect of the corporate strategy to strengthen its identity and face the crisis, the human capital:

“Like many firms we needed to quickly transition to a new way of working which meant ensuring that all of our employees have the necessary technical equipment, logistical support and, above all, working l conditions to ensure that business operations continued. In a similar nature, we continued with the roll out of our people initiatives which is the ongoing committed investment in our staff, as an example we launched an our first on-line learning platform to ensure we our people had the ongoing development opportunities for both their role as well as personal interests (from language courses to yoga training, passing through leadership seminars, software courses up to music lessons).

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Endorphina Partners with R. Franco Digital to Expand Reach

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Endorphina Partners with R. Franco Digital to Expand Reach
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The leading online slot games provider, Endorphina, has announced a brand-new partnership with R. Franco Digital, a renowned manufacturer of AWP machines. This collaboration allows Endorphina to expand its reach in the Spanish and Latin American markets.

Endorphina is one of the top iGaming software providers for the B2B market, developing online slots that cater to a wide range of slot enthusiasts. Over the years, the provider has established itself as one of the most innovative slot suppliers in the industry, dedicated to expanding its products to players worldwide.

Zdenek Llosa, Senior Partnership Manager at Endorphina, said: “We are genuinely excited to join forces with R. Franco Digital, a trusted name with a rich legacy in the Spanish and Latin American gaming world. Partnering with a platform that shares our passion for quality and player satisfaction is truly inspiring. Together with the R. Franco team, we look forward to creating memorable, fun experiences that bring joy and excitement to our shared communities across Spain and LATAM. This collaboration feels like the beginning of something truly special.”

Franco Digital, a subsidiary of the Recreativos Franco Group, has been known for providing its customers with the best turnkey solutions for over 50 years. As a pioneering manufacturer of AWP machines, R. Franco Digital is founded on an innovative company culture that uses the best methodologies and technologies available, working with talented and disruptive people to deliver the best solutions.

“At R. Franco Digital, we are always striving to enhance our platform with innovative, top-quality content that resonates with our audiences, particularly in Spain and Latin America. Partnering with Endorphina allows us to bring a fresh, engaging catalog of games to our players, combining our platform’s power with Endorphina’s creativity and expertise. This collaboration underscores our commitment to delivering premium gaming experiences tailored for Spanish-speaking markets,” said Javier Sacristán, International Business Director of R. Franco Digital.

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OLYBET PARTNERS WITH WST

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OLYBET PARTNERS WITH WST
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OlyBet is excited to announce an agreement with World Snooker Tour (WST), the home of the world’s best snooker players and tournaments, and part of the Matchroom Sport group.

OlyBet will now be the Official European Betting Partner of WST, as well as the Official Partner of one of the tour’s premium events in The Masters, held in January next year at London’s famed Alexandra Palace, OlyBet will collaborate with WST to showcase the best of professional competition, passionate snooker fans and its world-class players.

“Partnering with WST will bring the excitement, history, and personality of world-class snooker closer to OlyBet’s communities. OlyBet is known for grand activations, up close access and delivering memorable moments through sports. The WST captivates its traditional base and inspires a new generation of fans with the world’s best professionals and personalities. This will be an exciting partnership”, said Corey Plummer Chairman and CEO of OlyBet Group.

The partnership also sees one of WST’s most charismatic and skilful competitors, Jack Lisowski, become OlyBet’s brand ambassador, and will see the former Rookie Of The Year be the face of the partnership on OlyBet’s channels as well as feature in several content projects in conjunction with the tour.

WST’s Chief Commercial Officer Peter Wright said: “It’s exciting to team up for the first time with OlyBet, an inventive brand which has some fantastic partnerships in sports including football and golf. We look forward to collaborating with the OlyBet team and their new ambassador Jack Lisowski, known for his flamboyant style which will fit perfectly with their content strategy.”

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Compliance Updates

CT Interactive announces certification of new games for the Italian market

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CT Interactive announces certification of new games for the Italian market
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CT Interactive is thrilled to announce that new titles have officially received certification for the Italian market, ready to bring a fresh wave of entertainment to players across the country. This certification ensures that the games adhere to Italy’s stringent regulatory standards for fairness, security, and quality, reinforcing CT Interactive’s dedication to providing top-tier gaming experiences.

The newly certified games include: 5x Cherry PartyChristmas StormJester JackLucky KiwiMega GnomePiggy CrashStar GirlThe Big ChilliThe New Queen of FruitsTreasure Chase.

These exciting games offer a diverse range of themes, from the festive charm of Christmas Storm to the whimsical adventures of Piggy Crash and Mega Gnome. Whether players are in the mood for the nostalgic appeal of a classic fruit slot like The New Queen of Fruits, or looking for thrilling treasure hunts in Treasure Chase, there’s something for every type of player.

Each game has been developed with a focus on delivering engaging features, rewarding bonuses, and immersive gameplay. With unique mechanics and visually striking graphics, these releases are designed to captivate Italian players and keep them returning for more.

CT Interactive remains committed to enhancing the Italian gaming landscape by consistently providing fresh, exciting content and introducing new ways to play.

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