Industry News
United Remote spearheading strategic content upgrade with SpearHead Studios
Aggregator United Remote is in the news again, picking up more-and-more momentum with a new partnership agreement, this time with Spearhead Studios, EveryMatrix’s gaming development company.
United Remote is increasingly visible as a force to be reckoned with now that the company has successfully completed a period of intensive restructuring under the guiding hand of industry-veteran Jeremy Fall. United Remote has embraced substantial change to streamline new integrations and provide operators more profitable real-time data. This is all part of upping United Remote’s service to the iGaming industry and ensuring that the B2B-channel is given priority.
Enhancing the iGaming platform’s performance was Fall’s number one goal, which has resulted in major technology investments, adapting the agreements the company previously had put in place, de-risking the entire enterprise, and focusing very particularly on customer protection. Alongside these sweeping changes, Fall has been building a strong compliance culture as well as raising standards in terms of transparency and working with entities like AskGamblers’.
The now rapidly-growing iGaming platform has made a number of announcements in recent weeks, naming new technology partners, games suppliers and new casino signings, showing that all United Remote’s hard work is paying off.
Spearhead Studios is the real-money game production studio within the EveryMatrix group of companies, developing high-quality HTML5 video slots, table and other online real-money games. Although a relatively young company, Spearhead Studios is behind blockbusters Book of Souls and Wilds of Wall Street.
In addition, the innovative studio recently launched the bookmaker optimization tool ‘Slider Games’. Slider Games are classic casino games, such as roulette, videopoker, blackjack, and slots, aimed at sportsbook players who only have short but frequent windows of opportunity to play. By adding this new feature on their sportsbooks, operators can experience up to 20% increase in their casino revenue with this new instant cross-selling tool.
Mathias Larsson, Managing Director of Spearhead Studios, said: “Here at Spearhead Studios we believe in challenging the ordinary in everything that we do as a team, in every product we bring to the market and in every channel that we choose to partner with. United Remote are anything but ordinary, and we are all feeling powered-up with this new agreement that will take us to the heart of some very important markets.”
Jeremy Fall, CEO of United Remote said: “Spearhead Studios has some very innovative content that is already providing excellent results. We have recharged our strategy to deliver more for operators and to strengthen our offering in the market, this latest agreement with SpearHead Studios is fully in line with that.”
Industry News
Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising
The Dutch mental health service is calling for a total ban on online gambling advertisements in the Netherlands.
Although a ban on untargeted gambling advertisements and a ban on the use of role models has been in effect since 2023, a recent research by KRO-NCRV’s Pointer shows that (illegal) gambling companies and sports tipster platforms are still enticing young people via social media such as TikTok and Snapchat.
By using influencers and terms like “free money”, they try to attract a young audience and thus lower the threshold to start gambling. This concerns both legal online casinos and online casinos that do not have a license in the Netherlands. The Gaming Authority has started an investigation based on Pointer’s findings.
Pointer’s research shows that part of the gambling industry deliberately targets young people who are often susceptible to promises such as “fast money” and the influence of role models. Ruth Peetoom, chair of the Dutch mental health service, compares this approach to that of the tobacco industry, where similar marketing strategies were used to get young people to smoke.
Despite the existing advertising ban, gambling companies continue to explore the boundaries of the law, according to Peetoom. The Dutch mental health and addiction care associations in the Netherlands therefore push for a total ban on online gambling advertising and stricter rules for the duty of care of gambling providers.
With the call for a total ban, the Dutch mental health care sector hopes to prevent further normalisation of gambling behaviour among young people and to protect them from the temptation and consequences of online gambling.
Compliance Updates
UKGC: Market impact data on gambling behaviour – operator data to Oct 2024
The Gambling Commission has published further data on the gambling industry in Great Britain.
This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.
Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.
This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.
The latest operator data shows:
- online total Gross Gambling Yield (GGY) in Q2 (July to September) was £1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
- real event betting GGY increased by 6 percent YoY to £453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
- slots GGY increased 16 percent to £680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
- the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from £4.20 to £4.13 in the equivalent timeframe
- LBO GGY decreased by 1 percent to £533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.
Industry News
Petra Maria Poola Joins Xace as Group Commercial Director
Xace has announced that Petra Maria Poola has joined the company as Group Commercial Director.
Petra brings a wealth of experience from the iGaming industry having formerly held roles at several iGaming companies such as Yolo, Relax Gaming and SiGMA. She will lead the commercial growth of Xace and its group companies, including crypto and iGaming focused xda.io, helping to drive strategic initiatives across banking, fintech and iGaming solutions.
In her new role, she will mainly oversee the growth of the group’s sales, marketing and account management functions, ensuring a cohesive strategy that supports Xace’s ambitious expansion plans.
“I am incredibly excited to start this new chapter with Xace, and work alongside such a talented team and management. Transitioning into the fintech space, while still connected to iGaming, presents an exciting opportunity for growth and learning. I’m looking forward to applying my expertise to help Xace and its group companies achieve new heights commercially, while gaining deeper insights into the fast-evolving world of fintech,” said Petra Maria Poola.
Reuben Abel, CEO of Xace, said: “Petra’s extensive background in the iGaming sector, combined with her commercial acumen, makes her a valuable addition to the Xace team. She will play a crucial role in expanding Xace’s market presence and enhancing its suite of services tailored to the specific needs of the iGaming and fintech industries.”
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