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InComm® and Playport™ Announce New Partnership Innovating the Lottery Experience at Retail

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InComm® and Playport™ Announce New Partnership Innovating the Lottery Experience at Retail
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InComm, a leading payments technology company, today announced it has partnered with Playport Gaming Systems, a digital gaming innovator that enables state lotteries to sell custom-designed digital instant win games in brick-and-mortar retail locations.

Playport’s instant win game products, powered by VanillaDirect™, will now have access to a network of participating retailers amounting to nearly 60,000 locations nationwide. This network of retailers covering convenience, value and pharmacy stores includes some of the largest sellers of lottery across the United States as well as some of the nation’s largest retailers, some of whom will be introducing lottery to their customers for the first time.

Playport’s instant win game technology integrates seamlessly with participating VanillaDirect retailers to enable the purchase of a new and innovative style digital instant win game. Leveraging InComm’s retailer integrations, the Playport instant win game will enhance how instant win games are sold and played by providing players more choice and a better game play experience through easy-to-use smartphone technology.

Playport’s instant win game platform and Games2Go allows players to purchase and redeem instant win games through their mobile phone at the retailer’s POS. The instant win games can be revealed anywhere, anytime. By digitizing the play experience, Playport provides the opportunity to strengthen the player relationship through marketing campaigns and retailer or lottery branded games.

“Playport represents an exciting product that offers incremental revenue to lotteries and retailers by expanding lottery distribution to the much-coveted in lane point of sale for existing and new lottery locations,” said Tim Richardson, Senior Vice President at InComm. “Playport’s lottery platform enables retailers to offer lottery solutions without the need for physical products or additional hardware which falls in-line with our strategy to make it easier for retailers to sell and consumer to purchase and play lottery.”

“We are thrilled with this new partnership. Playport, powered by VanillaDirect, offers lotteries and lottery retailers a touchless purchase experience of digital instant win games,” said Marina Bogard, CEO of Playport Gaming Systems. “The world of gaming and playing instant win games is forever changed now, and InComm and Playport are at the forefront of providing new, instant win game purchases and redemption for the lottery industry.”

 

About Playport
Playport Gaming Systems, LLC (“PGS”) digitally connect players with lotteries and lottery retailers for the sale of instant win games. Through its patented gaming technology platform, PGS provides a real money wagering and marketing software platform that allows lottery retailers and casinos to sell digital custom-designed instant win games. The instant win game technology integrates seamlessly with existing POS systems and digital properties. The technology is regulatory compliant and requires minimal capital expenditure. For more information, visit www.playport.com

About InComm
By building more value into every transaction through innovative payment technologies, InComm creates seamless and valuable commerce experiences. InComm’s unique products and services – which range from gift card malls to enhanced payment platforms – connect companies across a wide range of industries including retail, healthcare, tolling & transit, incentives and financial services to an ever-expanding consumer base. With more than 25 years of experience, over 500,000 points of distribution, 386 global patents and a presence in more than 30 countries, InComm leads the payments industry from its headquarters in Atlanta, GA. Learn more at www.InComm.com.

 

SOURCE InComm

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Industry News

Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising

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The Dutch mental health service is calling for a total ban on online gambling advertisements in the Netherlands.

Although a ban on untargeted gambling advertisements and a ban on the use of role models has been in effect since 2023, a recent research by KRO-NCRV’s Pointer shows that (illegal) gambling companies and sports tipster platforms are still enticing young people via social media such as TikTok and Snapchat.

By using influencers and terms like “free money”, they try to attract a young audience and thus lower the threshold to start gambling. This concerns both legal online casinos and online casinos that do not have a license in the Netherlands. The Gaming Authority has started an investigation based on Pointer’s findings.

Pointer’s research shows that part of the gambling industry deliberately targets young people who are often susceptible to promises such as “fast money” and the influence of role models. Ruth Peetoom, chair of the Dutch mental health service, compares this approach to that of the tobacco industry, where similar marketing strategies were used to get young people to smoke.

Despite the existing advertising ban, gambling companies continue to explore the boundaries of the law, according to Peetoom. The Dutch mental health and addiction care associations in the Netherlands therefore push for a total ban on online gambling advertising and stricter rules for the duty of care of gambling providers.

With the call for a total ban, the Dutch mental health care sector hopes to prevent further normalisation of gambling behaviour among young people and to protect them from the temptation and consequences of online gambling.

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Compliance Updates

UKGC: Market impact data on gambling behaviour – operator data to Oct 2024

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UKGC: Market impact data on gambling behaviour - operator data to Oct 2024
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The Gambling Commission has published further data on the gambling industry in Great Britain.

This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.

Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.

This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.

The latest operator data shows:

  • online total Gross Gambling Yield (GGY) in Q2 (July to September) was £1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
  • real event betting GGY increased by 6 percent YoY to £453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
  • slots GGY increased 16 percent to £680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
  • the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from £4.20 to £4.13 in the equivalent timeframe
  • LBO GGY decreased by 1 percent to £533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.
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Industry News

Petra Maria Poola Joins Xace as Group Commercial Director

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Xace has announced that Petra Maria Poola has joined the company as Group Commercial Director.

Petra brings a wealth of experience from the iGaming industry having formerly held roles at several iGaming companies such as Yolo, Relax Gaming and SiGMA. She will lead the commercial growth of Xace and its group companies, including crypto and iGaming focused xda.io, helping to drive strategic initiatives across banking, fintech and iGaming solutions.

In her new role, she will mainly oversee the growth of the group’s sales, marketing and account management functions, ensuring a cohesive strategy that supports Xace’s ambitious expansion plans.

“I am incredibly excited to start this new chapter with Xace, and work alongside such a talented team and management. Transitioning into the fintech space, while still connected to iGaming, presents an exciting opportunity for growth and learning. I’m looking forward to applying my expertise to help Xace and its group companies achieve new heights commercially, while gaining deeper insights into the fast-evolving world of fintech,” said Petra Maria Poola.

Reuben Abel, CEO of Xace, said: “Petra’s extensive background in the iGaming sector, combined with her commercial acumen, makes her a valuable addition to the Xace team. She will play a crucial role in expanding Xace’s market presence and enhancing its suite of services tailored to the specific needs of the iGaming and fintech industries.”

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