iSoftBet agrees content and GAP platform deal with The Mill Adventure

Disruptive start-up gains access to 8,000 games from 70 providers via GAP, advanced engagement solutions and maximum speed to new markets 

iSoftBet, the leading online games supplier and content aggregator, has signed a deal with start-up platform provider The Mill Adventure to integrate its complete content suite and Game Aggregation Platform (GAP).

The agreement will see iSoftBet provide The Mill Adventure with more than 8,000 titles from 70 leading games studios available on GAP, boosting the rapidly expanding provider’s growth plans.

iSoftBet’s Game Aggregation Platform (GAP) is one of the most comprehensive and flexible content aggregators on the market and has helped some of the biggest and most innovative brands to swiftly and successfully access the latest regulated markets.

The offerings will also include the latest in-house games Phantasmic Fortunes™, Gold Digger and Western Gold Megaways™ featuring the supplier’s top performing Hold & Win feature. It also includes a growing range of 2020 Megaways™ collaborations including Dragon Match Megaways™, safari based Majestic Megaways™, Aztec Gold Megaways™, and latest release Shining King Megaways™.

Recently iSoftBet received the prestigious Compliance Outstanding Achievement Award at the Vixio Global Regulatory Awards with the supplier’s compliance team at the forefront of managing a raft of changes to existing legislation in markets such as the UK, and finalising certification in Sweden, Switzerland, Malta, Colombia, Bulgaria and Germany.

iSoftBet is currently active in 19 regulated markets across the globe and provides some of the biggest iGaming operators with a huge variety of top-performing titles and the quickest route to market.

Michael Probert, Chief Commercial Officer at iSoftBet, said: “It’s great that more players will now be able to enjoy our ever-expanding range of engaging and exciting games through this deal with The Mill Adventure.

“They are a fresh platform provider with big plans and I’m sure our games as well as access to GAP will be a valuable addition to their portfolio.”

Dario Arruda, co-founder & CEO, The Mill Adventure, said: “This is an exciting development for us to agree a deal with such a creative, cutting-edge supplier and aggregator as iSoftBet.

“We’re committed to improving the iGaming experience and this agreement will help us to continue to push the boundaries of what is possible in our industry. We only work with the best in the business and iSoftBet is a perfect example of that.”