Cryptocurrency
Southampton FC extends partnership with the Coingaming Group

Southampton Football Club is pleased to announce that it has agreed to extend its partnership with the Coingaming Group as Main Club Partner for a further three years in a deal that will see their brand, Sportsbet.io continue as the clubâs front-of-shirt sponsor.
The deal is the biggest sponsorship agreement in the clubâs history and also includes the option for the club to be paid certain performance-based bonuses in Bitcoin at the end of each season, allowing the club the opportunity to take advantage of the new, high-growth currency if it feels it will bring significant future benefits.
This partnership will allow Sportsbet.io to continue to build on the strong relationship it has built with the club and its supporters in the last year. Since becoming Main Club Partner in August 2020, when they stepped in at short notice to take over the front-of-shirt sponsorship, they have worked tirelessly with the club to create a positive impact in the local community and highlight the importance of safe betting â a duty they take extremely seriously. This work has included their âListen To The Saint In Youâ campaign that was launched during Safer Gambling Week, linking up with a number of Saints players to encourage fans to consider the risks before placing a bet.
They have also played a key role in the clubâs launch of the Positive Impact Pledge, which enabled start-ups and entrepreneurs to apply for grants to help launch their businesses during the Covid-19 pandemic.
Most recently Sportsbet.io also donated their shirt sponsorship to the Saints Foundation for the Premier League match against Burnley to help drive awareness of the Foundationâs fundraising efforts as they aim to raise vital funds lost due to the pandemic. This gesture alone helped the Foundation raise thousands of pounds on the day, a figure that was topped up by Sportsbet.io, who very generously donated an additional ÂŁ10k.
Southampton Football Clubâs Chief Commercial Officer, David Thomas commented: âThe team at Sportsbet.io have built a successful business by challenging convention and disrupting the market, but in a responsible way, and their approach to our partnership with them has been no different.
âIn a short timeframe theyâve proven to be innovative, forward thinking and extremely supportive of the club, our fans and the wider community, and weâve welcomed the opportunity to develop and promote safe gambling messages together. As such they have become valued partners and we look forward to the next chapter togetherâ
CEO of the Coingaming Group Maarja Pärt, added: âOur first season as Southampton FCâs Main Club Partner has already exceeded all expectations. Weâve been inspired by the passion of the club and its fans, and it was an easy decision for us to extend our partnership with the Saints for another three years.
 âFrom the beginning, Southampton have been a perfect match for the fun, fast and fair way we do things at Sportsbet.io. We canât wait to continue this journey with the Saints, and weâll be doing everything we can to support the team and its community into the future.
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