Press Releases
SOFTSWISS Sportsbook Recaps H1’23: 78% Bets Made Mobile
The average bet on live events commands double the value of its pre-match counterpart placed through the SOFTSWISS Sportsbook, a sports betting software platform within the SOFTSWISS dynamic ecosystem. The product team reports impressive results for H1’23 and shares valuable insights.
In terms of statistics, the following sports have gained the highest popularity for bets through the platform:
- Soccer
- Basketball
- Tennis
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “The leading trio in sports by the Bet Sum holds no surprise, yet esports continues its remarkable expansion. Counter-Strike: Global Offensive has consolidated its position among the top 10 sports with a staggering 339% year-on-year surge in bets and a remarkable 388% increase in the Bet Sum. Following closely are League of Legends and DOTA 2, shining in the realm of cybersports. This is a reminder for us to keep an eye on cybersports as the momentum continues to grow.”
Speaking about betting channels, 78.3% of all bets were made via mobile devices, with only 21.7% attributed to desktop usage. Coupled with the statistics that 61.5% of all bets revolve around live events, and the average live event bet is twice that of pre-match wagers, the imperative for mobile adaptation and an engaging live betting environment becomes all the more pronounced. In response, the SOFTSWISS Sportsbook has taken the initiative to develop a mobile application and now offers it to its partners.
According to the statistics, combo bets exhibit an average wager that is twice as high as that of single bets. Considering this fact, the SOFTSWISS Sportsbook team advocates for the strategic utilisation of such bonuses as Comboboost to incentivise players towards placing more combo bets.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, concludes: “I am deeply gratified by the substantial expansion we have achieved. During the first half of 2023, the GGR soared by 769%, while the Turnover rose by 254% year-on-year. This remarkable progress attests to the ongoing adept enhancements made by the SOFTSWISS Sportsbook team to the betting platform. I extend my gratitude to my colleagues for their unwavering dedication and enthusiasm, and to our partners for their trust and the mutually advantageous collaboration we’ve fostered.”
The SOFTSWISS Sportsbook offers a diverse selection of unique industry bonuses, along with the ability to launch captivating jackpot campaigns and tournaments. With the recent enhancements to the Sportsbook’s content management framework, partners can seamlessly and swiftly tailor and adjust all categories of content on their sports betting websites. This empowers a flawless avenue for personalisation and adaptability. The SOFTSWISS Sportsbook functionality effortlessly harmonises with nearly all casino platforms available in the market.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Latest News
7-Eleven selects Jackpot.com as their official lottery partner
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.
Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
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