In the second instalment of the MightyQs interview series, MightyTips sat down with SPRIBE founder and CEO David Natroshvili to discuss their partnership with UFC. Launched in October 2023, this collaboration promotes the acclaimed provider’s premier crash game, Aviator, to a global audience.

Natroshvili expressed his enthusiasm for the partnership’s success so far: “The results have exceeded even our highest expectations. We’ve reached a wider audience, strengthened brand loyalty, and established a deeper presence in key markets,” he told MightyQs exclusively.

The partnership between SPRIBE’s Aviator and UFC

SPRIBE teamed up with UFC, the world’s biggest MMA promotion, to increase visibility for its groundbreaking social game, Aviator. SPRIBE and Aviator branding are prominently displayed at various UFC Pay-Per-Views and selected Fight Nights. The multi-year partnership also includes high-visibility brand placements within live telecasts. This affiliation aims to expand the reach of SPRIBE’s brand and elevate its flagship product.

In addition, several UFC stars such as Johnny Walker, Alex Pereira, Merab Dvalishvili, and Jully Poca serve as Aviator ambassadors. They bring the partnership to life through live public appearances and dynamic creative campaigns.

David Natroshvili’s Insights

“I’m a huge fan of the UFC. My passion for the sport started years ago, watching the earliest fights and being captivated by the combination of strength, skill, and strategy. The respect I’ve developed for these athletes has only grown, making it a privilege to now partner with the UFC,” Natroshvili said.

“Aviator has continued its upward trajectory, showing impressive growth over the past year. Our player base has expanded from 12 million to over 37 million users, and the number of bets per minute has jumped from 150,000 to 310,000. This growth motivates us to invest more in enhancing the game and engaging new audiences to sustain this momentum,” he added.

QTech Games, the leading game distributor across all emerging markets, has continued to build the strong momentum in its premium pipeline with the addition of dynamic slots provider, Rogue.

Integrating content from one of the industry’s most exciting casino game developers, which dares its partners and their players to “deviate from the standard” in an increasingly homogenised slots space, bolsters QTech Games’ burgeoning platform with yet more creative muscle. In short, QTech Games is now taking the broadest range of online games to market across emerging territories, with established names sitting alongside the industry’s most exciting up-and-coming providers.

Rogue adds its head-turning style of disruptive slots to one of the planet’s most comprehensive vertical igaming spreads, with titles that include OverDrive, Happily Ever After and breakout slot variant stacKing Kong, alongside the recently released Rainbow Falls and Fever Las Vegas. Every game employs unique mechanics such as Turbo Reels™, Happy Returns™ and Blockchain™ to go through the gears of varied volatility appetites.

Rogue’s gaming suite has also been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.

The agreement naturally extends Rogue’s international footprint, unlocking untapped jurisdictions from Asia, through Africa and Eastern Europe, and on to Latin America for diversified growth.

Philip Doftvik, QTech Games’ CEO, said: “In recent history, Rogue has been rolling out some of the sector’s most captivating content, and we’re thrilled to be able to offer new players access to their game-changing slots.

“They have created game mechanics which afford players a novel user experience which they don’t get elsewhere, so it’s no surprise these innovative games are standing out in a sea of routine re-skins and replicated ideas. Rogue will continue to go from strength to strength with a raft of original and high-octane content that pushes the boundaries in an often copycat space.”

John Parsonage, CEO and Co-Founder of Rogue, added: “Founded in 2020, we’re still an embryonic business that’s witnessed exceptional growth in our first four years of existence, simply through making quality games that stand out, and then getting the quality distribution to realise their potential across assorted markets. QTech Games immediately delivered the goods in the latter department, thanks to the seamless ease with which their API allows various operators to quickly get our games live on their sites and the dexterity with which their game lobby distils our portfolio according to different regional tastes.

“This deal marks a huge opportunity for us to increase the reach of our games via QTech Games’ vast distributional scope, furnishing new operators and players with titles that dare to be different and disrupt the norm.”

Meridianbet, a global sports betting and gaming brand, part of the Golden Matrix Group Inc. (NASDAQ: GMGI), has advanced its strategic partnership with Euroleague basketball powerhouse Crvena Zvezda.

Building on over two years of collaboration, Meridianbet has achieved a first-of-its-kind branding integration in Serbia and the region by incorporating its logo into the club’s emblem. This innovative sponsorship represents a next-generation business model for sports partnerships, aligning with Meridianbet’s growth trajectory and global market positioning.

Breaking New Ground – Key Facts

• First permanent logo integration in European basketball
• Strong, ongoing partnership with a top-tier Euroleague club
• Strategic amid NBA’s expanding interest in Europe

This partnership is not just a branding milestone but a reflection of Meridianbet’s long-term vision to reshape the future of sports sponsorship. Operating across 18 global markets and supporting over 100 professional and amateur sports clubs, Meridianbet demonstrates a forward-looking approach that integrates its brand into the core identity of its partners, fostering mutual growth and innovation.

Legacy Meets Innovation

This partnership unites two titans: Meridianbet, with 23 years of leadership in digital gaming, and Crvena Zvezda, a basketball dynasty with deep cultural significance for the entire Southeast Europe. As European basketball undergoes transformation and anticipates further global integration, this collaboration exemplifies how traditional sports values can harmonize with cutting-edge business strategies.

By embedding its brand into Crvena Zvezda’s crest, Meridianbet transcends conventional sponsorship, creating a long-term alliance that underscores its commitment to innovation, market leadership, and a shared vision for growth within the rapidly evolving sports landscape.

Group – Wide CSR Statement

Beyond the court, this move highlights Meridianbet’s broader ethos as part of Golden Matrix Group. As outlined in GMGI’s recent Q3 report, the company prioritizes investments in corporate social responsibility (CSR), funding grassroots sports initiatives, supporting youth education programs, and fostering sustainable development. Meridianbet’s sponsorships extend beyond financial transactions, representing a commitment to tangible community impact and long-term partnerships.

This strategic partnership also signals Meridianbet’s growing global ambitions. As part of Golden Matrix Group, the company continues to expand its presence in key markets while reinforcing its reputation as an innovator in sports betting and gaming. With proprietary technology and personalized customer experiences at its core, Meridianbet positions itself as a global leader deeply rooted in the communities it serves.

Crvena Zvezda’s fans, known for their passionate support, now carry a crest that combines legacy with innovation. For Meridianbet, this partnership is more than a branding exercise—it’s a statement of intent, a commitment to shaping the future of sports sponsorship in Serbia and beyond.

A New Era for European Basketball

Crvena Zvezda’s crest, now a blend of tradition and innovation, represents the convergence of two forces driving change in European sports. For Meridianbet, this initiative is not just a sponsorship—it’s a strategic declaration to shape the future of sports partnerships on a global scale.

As part of Golden Matrix Group, Meridianbet continues to expand its global footprint while pioneering next-generation solutions in sports betting and gaming. With proprietary technology and an unwavering commitment to personalized customer experiences, the company remains at the forefront of an industry poised for exponential growth.