Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
Industry News
Industry Investments in Responsible Gaming Reach New High of $472 Million Annually, AGA Study Shows
Research Reflects Heightened Responsibility Commitments as Industry Grow.
New research from the American Gaming Association (AGA), reveals a significant increase in responsible gaming (RG) investments from gaming industry companies, with total spending reaching $471.8 million annually—up from approximately $275 million (+72%) in 2017.
Conducted by a major international accounting firm, the research demonstrates a surge in industry-wide RG spending that has grown at a faster rate than gaming revenue over the past seven years. Several key program areas are seeing significant spending commitments as the industry expands, including:
- Customer Service Interactions: $135.4 million.
- Developing and Maintaining Responsible Gaming Programs: $122.4 million.
- Consumer-Facing Responsible Gaming Education: $107.7 million.
- Responsible Gaming Research and Other Non-Profit RG Organizations: $31.8 million.
- Problem Gambling Supportive Services: $26.1 million.
“This impactful rise in RG spending demonstrates the legal industry’s dedication to fostering a safe and informed gaming environment,” said Joe Maloney, AGA Senior Vice President, Strategic Communications. “Beyond the considerable taxes gaming companies contribute to fund responsible gaming and problem gambling resources, the industry also proactively invests hundreds of millions of dollars more to ensure our customers have the tools, knowledge and safeguards to play responsibly.”
The new AGA research comes during Responsible Gaming Education Month (RGEM) 2024, during which industry stakeholders have demonstrated their commitments to responsible gaming through an array of activations and announcements. Earlier this September, the AGA released a first-of-its-kind Responsible Gaming Intervention Effectiveness Scale to provide academics, industry members and more with a research-based tool to evaluate responsible gaming messages.
“Our industry’s commitment to responsibility once again made RGEM a resounding success,” continued Maloney. “We look forward to seeing the work done throughout this past month provide a springboard for continued advancements in responsible gaming in the months and years to come.”
Industry News
Andrew Cardno, Dr. Ralph Thomas and Dr. A.K. Singh Release Their 11th Book: “The Math That Gaming Made, Compendium”
Acclaimed gaming and analytics experts Andrew Cardno and Dr. Ralph Thomas of QCI have proudly released their 11th book, “The Math That Gaming Made, Compendium,” a definitive exploration of the mathematical frameworks and strategies that have shaped the modern gaming industry.
The book, which serves as a comprehensive guide to the intersection of mathematics and gaming, is a deep dive into how advanced analytics, mathematical modeling, and data science have revolutionized the gaming landscape. Covering decades of research and insights, “The Math That Gaming Made, Compendium” provides a wealth of knowledge for industry professionals, data enthusiasts, and anyone passionate about the intricacies of gaming mathematics.
A Legacy of Expertise
Andrew Cardno, a recognized authority in gaming analytics, and Dr. Ralph Thomas, a pioneer in gaming data science, bring together their years of experience and research in this book. Together, they offer readers an unparalleled understanding of how math is used to optimize everything from player experiences to casino operations.
“This book is a culmination of over 20 years of innovation in the gaming industry,” said Andrew Cardno. “It not only highlights how data and analytics have evolved but also provides the tools and knowledge for others to apply these concepts in real-world gaming environments.”
A Must-Read for Industry Professionals
Industry expert Buddy Frank shared his praise for the book: “If there’s one thing the casino gaming industry does not do well, it is sharing. This book breaks that mold as the authors dish some of the best advice on improving your slot mix, gaining market share, understanding databases, and a lot more. They even translate all our obscure acronyms. This new volume is several inches thick, but you’ll find gems on every page. Better yet, follow their advice and your profitability will improve.”
“The Math That Gaming Made, Compendium” is available now through Amazon.
Industry News
EvenBet Gaming to Showcase Pioneering Poker Products at SBC Summit 2024
EvenBet Gaming, a leading developer of online gaming software and solutions, is set to unveil its latest industry-leading poker platform update and exhibit its brand-new In-Store feature at the upcoming SBC Summit in Lisbon.
Launched at the beginning of September, the In-Store platform feature provides players with unprecedented access to perks directly from the lobby or poker table. Available benefits include Time Bank packages, Insurance Buying and Opponent Game Statistics, with each perk designed to enhance the player experience and drive revenue for EvenBet’s partners.
The EvenBet team will be located at Stand B820 and will outline the key aspects of the In-Store feature, as well as demonstrate the advantages of third-party casino game integration, revealing how operators can diversify their revenue streams.
The provider is also set to announce a major update to its Poker Clubs platform in October, which will improve software flexibility and player engagement options.
EvenBet will kick off the summit by hosting an exclusive poker tournament on Tuesday 24 September, an invite-only event featuring C-suite executives from across the industry.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “The SBC Summit is one of the biggest events on the calendar for us, and this year it will be even better. We are heading to Lisbon with an even better team, and they are ready to explore an even better poker platform with our valued partners and prospective clients.
“We are also hosting a C-level poker tournament on the first day, which should be a lot of fun and give us an indication of who the best players are in our industry.”
-
Africa5 days ago
NSoft Enters South African Market Through Exclusive Partnership with Intelligent Gaming
-
Blockchain5 days ago
Iggy Azalea Announces New Online Casino, Motherland
-
Compliance Updates5 days ago
Galaxsys Games Are Now Available in the UK
-
Compliance Updates5 days ago
Ezugi Secures Isle of Man Software Supplier Licence
-
Conferences in Europe5 days ago
Applying Formula One Principles to Leadership: Ivan Montik and Rubens Barrichello at SBC Leaders Summit
-
Africa5 days ago
Galaxsys Partners with BetFounders
-
Interviews5 days ago
Playnetic is ready to take SBC Summit by storm
-
eSports5 days ago
Oddin.gg Leads the Way with Exclusive “Deadlock” Betting Markets