partnerships

Digirockstars Chooses Optimove as CRM Marketing Solution to Elevate APAC iGaming Operators’ Personalization and Retention

Published

4 weeks ago

May 22, 2024

Reading Time: 2 minutes

Partnership will empower the leading iGaming Digital agency’s operator portfolio to scale real-time personalized CRM Marketing and execute sophisticated marketing campaigns, boosting player retention and lifetime value.

Digirockstars, a leading APAC iGaming Digital Agency, today announced a new partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership empowers Digirockstars’ operator portfolio to leverage Optimove’s advanced CRM Marketing capabilities, including Opti-X, its Digital Experience Platform (DXP), to elevate marketing personalization, retention, and player Lifetime Value.

Optimove’s CRM Marketing Platform will empower Digirockstars’ operator portfolio to measure the incremental value of each player interaction, gaining key capabilities:

Advanced marketing AI capabilities: providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining or content creation, and optimizing campaigns for enhanced personalized experiences across channels and player touchpoints.
Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized customer communications across any channel.
A continuous optimization loop: Leveraging Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.

In addition, Digirockstars’ operator portfolio is empowered to leverage Optimove’s Opti-X, a cutting-edge AI-driven recommendation and search engine, to elevate players’ digital experiences, retention, and engagement to new heights.

Opti-X serves personalized content and product recommendations across all digital touchpoints, even for anonymous visitors based on past interactions, similar players, trending items, and more. Joint clients will be empowered to easily plug-in widgets from the Opti-X platform, directly into their sportsbook site.

“By teaming up with Digirockstars, we’re merging cutting-edge technology with their unmatched industry insights in Asia to pioneer innovative solutions driving iGaming operators’ business growth,” said Efe Yuceman, Optimove’s Director of Partnerships. “As competition in the iGaming market heats up, fostering player loyalty is paramount. That means delivering experiences that not only meet but exceed expectations. With players’ attention spans dwindling, operators need to pivot towards player-centric marketing, offering personalized recommendations, services, and products to keep them engaged and coming back for more.”

“This partnership with Optimove marks a significant milestone for our operator portfolio,” said Roland Cinco, Chief Marketing Officer at Digirockstars. “Optimove’s industry-leading CRM Marketing capabilities are set to empower our operator portfolio with game-changing capabilities. Opti-X’s AI-led content and product recommendations solution will revolutionize how operators engage with players, enabling them to deliver personalized recommendations tailored to each player’s preferences. This collaboration represents a decisive step towards fostering greater player loyalty and trust, driving improved retention rates and a better bottom line.”

Optimove and Digirockstars will attend SiGMA Asia, June 3-5, in Manila, Philippines.

Latest News

ComeOn! signs Hollywood star Jeremy Piven to feature in exciting new campaign

Published

17 hours ago

June 20, 2024

George Miller

ComeOn! signs Hollywood star Jeremy Piven to feature in exciting new campaign

Reading Time: < 1 minute

ComeOn Group owned brand ComeOn! has launched an exciting new 30-second ad in Sweden featuring Hollywood actor and Golden Globe award winner Jeremy Piven. Piven is best known for his role as Ari Gold in the comedy series Entourage, for which he won a Golden Globe Award and three consecutive Emmy Awards.

The new campaign includes several creative outtakes and is another strategic step towards establishing ComeOn! as a preferred sports betting operator.

Efi Peleg, Chief Marketing Officer at ComeOn Group, said: “We are really excited to work with Jeremy Piven, who is the perfect match in delivering the story that we want to share. We are confident that our target audience will like the ad and all the exciting new additions to our product proposition”

ComeOn Group has invested strongly in its own proprietary sports betting platform and trading capability which was launched last year and is now making several additions to further enhance the sportsbook player experience with more markets to bet on, more personalisation features and an exciting new odds game called MILLEN, where players are guaranteed 1 million SEK if they get 9 betting questions correct.

Africa

INCENTIVE GAMES PARTNERS WITH ODIBETS TO RELEASE NEW SUITE OF CRASH GAMES

Published

19 hours ago

June 20, 2024

George Miller

INCENTIVE GAMES PARTNERS WITH ODIBETS TO RELEASE NEW SUITE OF CRASH GAMES

Reading Time: < 1 minute

OdiBets, one of Africa’s largest and most trusted betting operators announces new partnership with leading B2B games provider and acquisition and retention specialists, Incentive Games.

Through this collaboration, Incentive Games will integrate their bespoke Velocity crash games system to OdiBets’ platform, launching in the summer of 2024.

The launch will encompass a dynamic mix of gaming options, including:

Free-to-play Velocity crash game: This engaging format will allow players to experience the excitement of crash gameplay without financial risk.
Several pay-to-play crash games: OdiBets’ customers will have access to a selection of thrilling pay-to-play crash games, offering a chance to win cash prizes.

Incentive Games’ expert developers have meticulously crafted this suite to seamlessly align with OdiBets’ platform, guaranteeing a smooth player experience. Once live, the Incentive Labs team – a dedicated group of R&D, data, and AI specialists – will work behind the scenes to analyse user behaviour and preferences. This allows for ongoing optimisation and personalisation, ensuring OdiBets’ players receive the most engaging and rewarding crash game experience.

John Gordon, CEO of Incentive Games, said, “We are delighted to partner with OdiBets, a leading force in the African gaming market. Their commitment to providing an exceptional player experience aligns perfectly with our vision at Incentive Games. We’re confident that our innovative crash games will provide an entirely new level of entertainment and help solidify their position as a top gaming destination in Africa.”

Wilson Gichuki, Head of Product at OdiBets, said, “We are thrilled to join forces with Incentive Games. Their expertise in gamification will significantly enrich our platform, offering our users more interactive and enjoyable betting experiences. This alliance aligns with Odibets’ goal to deliver cutting-edge gaming solutions and diversify its entertainment options for its customers and the gaming industry.”

Latest News

CT Interactive signs a strategic partnership with LiveScore Bet to expand its presence in key markets

Published

23 hours ago

June 20, 2024

George Miller

Reading Time: < 1 minute

CT Interactive has signed a partnership with one of the fastest-growing sportsbook brands, LiveScore Bet.
The partnership marks a significant milestone for both companies, combining CT Interactive’s innovative gaming technology with LiveScore Bet’s extensive reach and user engagement. Together, they plan to offer an enriched and seamless gaming experience, tailored to the unique preferences and needs of these diverse markets.

LiveScore Bet’s unique and diverse product offering is headlined by its standout first-to-market free-to-play ‘LiveScore Bet Squads’ product. The partnership with CT Interactive highlights LiveScore Bet’s ambition to continue creating innovative concepts for its users.

Lachezar Petrov, CEO of CT Interactive, commented: “We are always very proud when we receive an opportunity to collaborate with another renowned company, such as Livescore Bet. It is a brand that is developing very well, and we are sure that with our products, they will enrich their offerings and attract new clients”.

LiveScore Bet™, is a sportsbook offering customers in the UK, Ireland, Nigeria and the Netherlands a new and improved betting experience within the LiveScore ecosystem. Building on the existing user relationship with the trusted LiveScore brand that is already a core part of the live sport experience, LiveScore Bet seeks to deliver a best-in-class product and represents a new opportunity for customers to bet responsibly. LiveScore Bet has been able to emerge from the crowd with a vibrant personality, a world-class product and demonstrable growth that has set it apart from the chasing pack.

Sam Sadi, CEO of LiveScore Group, commented: “Partnering with CT Interactive allows us to broaden our service offerings and engage our audience in new and exciting ways. By integrating CT Interactive’s cutting-edge gaming solutions, we can offer our users a more diverse and entertaining experience. We look forward to a fruitful collaboration”.