7777 gaming goes live with Premier Bet & Partners in key African markets

7777 gaming, a trailblazing provider of cutting-edge online casino and instant games, is thrilled to announce its official launch with Premier Bet & Partners, one of Africa’s largest and most influential gaming operators.

This strategic partnership brings 7777 gaming’s diverse portfolio of over 150 innovative and engaging titles to Premier Bet & Partners’ vast user base across more than 18 African countries, including Mali, Angola, Zimbabwe, Malawi, Cameroon, DR Congo, Tanzania, and Mozambique.

Players across the continent can now enjoy hit titles like Mayan Gold, Crazy 100 Bucks, Thracian Treasures, Lion Multi Roar, Plinko Party and Devil’s Deal Soul for Sale, along with many more games that blend rich storytelling, unique mechanics, and local relevance.

“We are excited to see our portfolio go live with such a well-established and widely recognized brand like Premier Bet & Partners,” said Larisa Karaboycheva, Partnership Manager at 7777 gaming. “Africa is a high-potential market, and we believe our games will resonate well with the local audience thanks to their dynamic gameplay and mobile-first design. This partnership marks a significant step in our global expansion and underlines our commitment to delivering next-gen entertainment to emerging markets.”

Premier Bet & Partners, launched in 1997, has grown into a household name across Africa, offering a robust suite of gaming products including sports betting (pre-match and live), virtual sports, online casino games, lottery, and instant games. Known for its extensive market coverage and commitment to innovation, Premier Bet & Partners continues to enhance the player experience through strategic partnerships.

“We are always looking for partners that bring added value to our players,” said Karen Hope , COO at Premier Bet & Partners. “7777 gaming’s content offers a fresh and exciting experience that perfectly complements our portfolio. We are confident that their games will be a big hit across our markets.”

This partnership further cements 7777 gaming’s position as a rising force in the global gaming landscape as it continues to form strategic alliances with tier-one operators around the world.

About 7777 gaming:

7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.

The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.

7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.